The material covers the issues of choosing a concept, registration, taxation, obtaining permits and the necessary documents and necessary equipment, and also contains an approximate calculation of how much it costs to open a cafe.

Catering business(cafes, restaurants, eateries, bars, etc.), provided it is properly organized, has always been and remains profitable. However, if the creation of a restaurant is a large-scale, extremely costly and complex project (and sometimes it is unprofitable), then the opening small cafe will require much less investment, time and effort, and is also characterized by lower risks.

How to open a cafe, where to start

What is a cafe, how does it differ from other catering establishments? The answer to this question is given by GOST R 50762-2007.

This is a company that organizes food and recreation for visitors and provides them with a limited range of products, as well as sells specialties, non-alcoholic and alcoholic beverages.

Thus, the purchase of basic equipment for a small cafe will cost about 200 thousand rubles. In addition, you will need an air conditioner, kitchen utensils, dishes, textiles, furniture, office equipment, the purchase costs of which will amount to ~ 100 thousand rubles.

Total investment in equipment ~ 300,000 rubles.

Staff

The selection of personnel is a very important task for opening a successful cafe. Taking into account shift work, a small institution will need a chef, 2 cooks, 4 waiters, an administrator, a dishwasher, and a cleaner. The number of employees depends on the concept and size of the cafe, but at first, an overly bloated staff can be disastrous for the business. All personnel must have medical records.

About the franchise

A café franchise is an option to open an enterprise Catering owned by well-known chain brands. This business has both pros and cons. Today it is possible to purchase a franchise from companies such as Subway, Chocolate Girl, 33 Penguin, Baskin Robbins etc.

On the one hand, a franchise allows you to purchase a perfectly calculated model of a ready-made cafe, in which case the business will be guaranteed to be successful. On the other hand, these are additional cash costs in the form of one-time contributions, regular royalties, deductions to funds, etc., as well as the lack of opportunities to make changes to the business to your liking and discretion. Therefore, before you open your cafe on a franchise, you should carefully evaluate all the possible consequences.

December 2015 update:

We offer you to familiarize yourself with the terms and conditions of the "Pizza Time" franchise, interesting option opening of a catering enterprise in 2016

Roman Shirokiy

Reading time: 5 minutes

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If you decide to take the path of opening a catering point, most likely, you have a lot of questions, including how to open a cafe, and what is needed for this. The first step is to structure the foundational points to help build a complete picture of the action.

Many people dream of a prosperous restaurant or a comfortable and warm cafe. Becoming a good restaurateur is not easy, but real. In this article, I will offer information that will help you open a cafe and make your business prosperous.

Executives, managers, and even students prefer to eat at the cafe every day, rather than carry bags of sandwiches with them.

To open an institution from scratch, you will need capital, premises and a package of documents.

1. Select a market segment, analyze the market and draw up a business plan.
2. Think over the concept of the establishment. For example, it can be organized as a gallery or on wheels.
3. Choose the organizational and legal form of the enterprise and the taxation system.
4. Choose a location. If opening a youth institution, great places in the university area. A family café is opened in dormitory areas, and a thematic café in the city center.
5. A menu is drawn up based on the estimated number of customers. Great set - five hot dishes, twice more salads and snacks, half a dozen drinks.
6. The list of the main components that leave an impression of the institution is presented: staff, cozy atmosphere and a certain chip.
7. It is better to entrust the selection of personnel to a competent recruiting agency.
8. Before starting the renovation, obtain a permit to place the establishment. This document is an official consent to the opening of a cafe in a certain room. You can get it from Rospotrebnadzor.

The opening permit will be issued by the head physician of the sanitary and epidemiological station ten days in advance. You will need the following package of documents:

1. IP registration certificate
2. Premises lease agreement
3. The results of the medical examination of employees
4. Conclusion on the product.

You will also need to acquire such permits:

1. Trade license
2. A license to sell cigarettes and alcoholic beverages
3. Trade patent.

Many make mistakes when completing the listed documents. A professional lawyer will help to avoid such a fate.

Detailed video instruction

Now let's talk about the cost of opening. It's hard to say how much money will be required if you don't have a business plan at hand. It all depends on the location, city, equipment, menu, etc.

You will have to seriously spend money on:

1. Premises
2. Equipment
3. Salary
4. Advertising.

Take your time and think carefully about all the steps, because the future of the institution and the profit depend on it. I just have to wish you good luck in starting your business.

Where to start - action plan

I will try to help you understand the specifics of the restaurant business by offering a detailed step-by-step plan for opening a cafe and some important tips.

Facility format

It is necessary to decide on the format of the institution. For example: a canteen, restaurant, coffee shop, bar or cafe. It is recommended for beginners to start by opening a regular cafe with a minimum investment.

1. Bar... It is an institution with a counter with alcoholic beverages and a hall designed for an average of 30 visitors. You won't be able to order a hot dish at the bar. It offers a fine selection of spirits, snacks and various salads.
2. coffee house... People come here to sit in a cozy atmosphere, have a cup of tea or coffee and have a little snack. The coffee shop is perfect for small companies who want to relax a little and forget about the hustle and bustle for a moment.
3. Cafe... A universal institution. Here you can drink, eat, dance, socialize or celebrate. The menu includes hot dishes, salads, cold snacks, desserts and drinks.

Location and design

Choosing a place. The establishment should be located in a walkable and crowded place. Choose a design that is comfortable, interesting and original. The interior of the premises should correspond to the concept and name of the institution. Waiters must wear stylish cafe uniforms.

Staff

1. Waiters are required to look good and be smart. Unforeseen situations often arise, and the waiter must be able to calmly and quickly solve them. They should know the names of the dishes, the composition and the cost.
2. The bartender is obliged to know the names of the drinks that are available, their cost, be well-versed in the types of beer and wine.
3. The chef is the invisible flagship of the establishment. Whether the client will return to the cafe depends on his skill. The most important role is played by the quality of the food.

Purchasing products

A very important process in which the leader must also participate. Chefs try to take food in reserve. Undoubtedly, this approach is correct, however, in the establishment, which is just opening, no one knows which dishes customers will order. At first, you need to buy a little of everything.

I will give a few words to the atmosphere of the establishment. It is necessary to try to create a cozy, warm and welcoming atmosphere so that the visitor has a feeling of care and love.

What if there is no money?

Many aspiring entrepreneurs are interested in how to start a business without investment. I will give a short guide to help you understand how to open a cafe without money.

1. A business plan needs to be drawn up. In the document, lay down the amount required at the initial stage and make an estimate, which includes staff costs, utilities, advertising, the cost of products and the rental of premises. Be sure to indicate the planned income
2. Go to the bank with a business plan for a loan. Provide information correctly and truthfully.
3. Discuss opening a cafe with family and longtime friends. Perhaps they will lend the required amount. It is better to pay interest to a loved one than to a banking organization.
4. If you have a wealthy friend, offer him a partnership.
5. If you managed to get funds, immediately start thinking about how to make money and become a millionaire. Initially, this is problematic, since the cafe will be little attended. An advertisement or a promoted network portal will come to the rescue.
6. You can create a page on the Internet about a cafe, launch an advertising campaign on third-party portals. Use social media actively for advertising purposes.

Show perseverance and confidently walk towards the goal.

12 Steps to Opening a Fast Food Cafe

The concept of "fast food" has appeared recently, but establishments fast food instantly gained popularity. This market segment is attractive to aspiring entrepreneurs. The opening of such an institution does not require large expenses.

A fast food cafe is a place where you can have a quick and inexpensive snack. The service time does not exceed 5 minutes, and the duration of the client's stay is on average 30 minutes. The success directly depends on the high turnover of seats.

1. Choose a place. It must have a high cross-country ability, meet the requirements of the fire inspection and SES.
2. Decide on the type of institution. Often, fast food cafes use ready-made semi-finished products that warm up or carry out final processing after the customer's order. Semi-finished products are prepared by suppliers.
3. If you want to independently make semi-finished products, for example, tacos, you will need to equip an additional room for processing vegetables, cutting fish and meat.
4. There are several types of "fast food". It is imperative to decide on the variety. The set of equipment depends on this. McDonald's type establishments. Cafe of a certain national cuisine... Establishments that put the concept of the product at the top - dumplings, pizzerias or pancakes.
5. Having solved the issue of renting premises, equip the interior. More often than not, fast food cafes lack sophisticated design and pretentious surroundings. Not surprising, because they are not focused on long-term pastime.
6. The main feature of "fast food" is the strictest standardization. Dishes, equipment, assortment and even interior are exposed to it. This is due to the widespread development of networks of such establishments. If you decide to open a fast food cafe, be sure to find out if it is not more profitable to organize a franchise business.
7. Such establishments provide self-service, no waiters are required. However, you cannot do without a cleaner, dishwashers, assistants and cooks.
8. Hire only sociable, agile and stress-resistant employees. They should be familiar with trade and catering regulations.

How to open a cafe on the highway

I often have to travel long distances by car. After sitting behind the wheel for several hours in a row, there is a desire to make a stop, look into a cozy cafe and relax a little.

At the same time, many people are not satisfied with the level of salary, and they begin to think about starting their own business - a cafe on the highway. This kind of restaurant business deserves special attention.

1. Get a location for a fast food outlet. Visit the road construction office, where you can find out which district the land belongs to.
2. Then go to the district administration and write an application for the provision of a land plot for rent or property.
3. Be sure to register an individual entrepreneur or legal entity. An IP is enough for a small cafe. If your plans include opening a network of fast food outlets, you cannot do without registration of a legal entity.
4. Make a project and business plan. With these documents go to the administration for approval. After that you will receive permission to open a cafe.
5. After receiving the land, contact a licensed architect. Draw up a sketch and project of the building, solve communication issues.
6. Take the project and sketch of the cafe to the department of urban planning. Here you will receive an approval certificate. Together with him, go to the SES, fire protection, administration.
7. After completing the construction of the building, invite a special commission, which will carefully examine the structure and make a final verdict.
8. Before opening, invite SES employees. They will inspect the cafe and issue an opinion. The building must have a sewerage system, water supply and a bathroom.
9. The last point will be put by fire experts.

You can start a restaurant business only after obtaining all the necessary permits. Next, it remains to hire qualified personnel and get to work.

Finally, I will add, if you intend to open such an institution, do not rush to brag among your friends. Better to let them know after the doors of the cafe are open to visitors. There are envious people who seek to destroy the enthusiasm of the person who decided to start a business. They declare that nothing will work out, there is a crisis in the country, all the money will be wasted.

Restaurants belong to the category of premium catering establishments. The business of opening a restaurant is profitable (~ 25-50%), but at the same time it is investment-intensive. In Russia, there are 40 restaurants (and mid-level cafes) per 1000 people, in European countries there are about 150. For example, there are more than 22,000 restaurants in Paris, while in Moscow there are ~ 4,000. The growth rate of the domestic restaurant market is ~ 15% annually, the Moscow market is developing especially dynamically. In this article, we will consider a restaurant business plan from scratch, how to open it and not burn out.

Advantages and Disadvantages of Opening a Restaurant

Advantages	Flaws
High margin and business profitability up to 50%	Big competition in big cities
Exclusivity allows you to target a narrow target audience, which makes the restaurant # 1 in its niche	High rental costs, dependence on the human factor (chefs)
High purchasing power of the population in large cities: Moscow, St. Petersburg	Complexity of business processes and availability of expert knowledge in restaurant management

The domestic restaurant segment has prospects for active growth, which is explained by the high purchasing power of the population and the need for middle and premium class restaurants. The Moscow market is developing as dynamically as possible, where a new establishment opens weekly. The annual growth rate is ~ 15%.

According to Rosinter Restaurants Holding

Types of restaurants: classification

Type of restaurant	Specificity
City restaurants	Location within the city, provide a wide range of dishes for a wide target audience
Self-service restaurants	Restaurants for quick service of visitors (“MU-MU”, “Grabli”, “Yolki-Palki”, etc.), the waiter is not provided for this type
Station restaurants	24-hour restaurants located at travel hubs: airports, train stations, ports for 24-hour service
Vegetarian restaurants	Orientation to the vegetarian taste of visitors (no meat and fish dishes)
Fast food restaurants (fast food)	In this institution, cooking is done along a conveyor belt and does not take much time.
Off-site restaurants	Service of offsite events, banquets, meetings, etc.
Ethnic restaurants	Orientation towards the presentation of cultural and traditional dishes: Indian, Italian, European, Japanese (see → ““), Russian, Asian, Vietnamese, Georgian, Armenian, Cuban, etc. kitchen.
Restaurants at hotels	Targeting current visitors to hotels (hostels)

Stages of opening a restaurant business

Consider the main stages of opening a restaurant:

1. Business registration: choosing a form of ownership, choosing a taxation system, registering an organization, finding a place;
2. Creation of a restaurant business model: marketing analysis, development of a pricing policy, drawing up a concept for an establishment, developing a work plan;
3. Design: creation of a technological project, assessment of inventory and equipment, development of utilities, design of an institution, creation of signboards and indoor advertising;
4. Equipping the premises: furniture, bar counters, creating uniforms for staff, video surveillance cameras;
5. The final stage: creating a personnel training system, creating a menu, installing equipment and engineering systems, notifying Rospotrebnadzor about the opening.

First, you should choose the direction of the restaurant and decide on its pricing policy. It may contain fine cuisine and a unique style - in this case, the cost of the dishes will be high. If you open a cafe or fast food, then there is a completely different specificity and, accordingly, low prices for goods (see ““).

Attention should be paid to pricing policy. Initially, you can set reasonable prices for all dishes or take the price tag from similar restaurants. After that, you can adapt and change the price depending on the volume of sales and purchases of certain dishes. When hiring staff, pay special attention to work experience and qualifications... It is necessary that employees have 1-2 years of experience in restaurants. The activities of your institution depend on the qualifications of employees, therefore, the choice of candidates for positions should be approached from all over. An additional point can be the development of a motivation system for overfulfilling the sales plan.

In Europe, the payment of waiters consists entirely of tips, in Russia it would be optimal to pay stably, but without tips.

The number of visitors depends more on the place than on the advertisement. It is recommended to have a presentation page and register in the Internet catalogs of cafes and restaurants. An important point of business is the system of financial accounting and control. Hire a knowledgeable accountant “1C Accounting” - this will greatly simplify reporting for the tax office.

Master class: “How to open your own restaurant: recipes from the chef: business plan. Non-standard model "

Business registration and taxation

For registration with the tax office, the business forms of restaurants and catering establishments are used: individual entrepreneurs or LLC. In the table below, we will consider the main advantages, as well as required list documents for their registration. When registering a type of activity according to OKVED, choose: 55.30 - “Activities of restaurants and cafes”; 55.40 - “Activity of bars”; 55.50 - "Activities of canteens at enterprises and institutions and the supply of public catering products."

Business organization form	Benefits of using	Registration documents
SP ( individual entrepreneur)	Used to create a small fast food restaurant-type establishment (<50 мест). Количество персонала 3-5 человек	a receipt for payment of the state duty (800 rubles); a certified statement by a notary in the form No. Р21001; application for the transition to UTII (otherwise it will be OSNO by default); a copy of all pages of the passport.
OOO ( limited liability company)	Used for opening a large restaurant (> 50 seats), attracting additional funding, capital construction	application form No. Р11001; LLC charter; a decision to open an LLC or a protocol in the presence of several founders (partners); a receipt for payment of the state duty (4000 rubles); copies of the founders' passports certified by a notary; application for the transition to UTII. According to the law, the authorized capital of an LLC cannot be less than 10,000 rubles!

The optimal choice of the taxation system for a restaurant would be UTII(single tax on imputed income), for the transition to this system there must be a municipal law on the possibility of applying UTII (up to 100 personnel and the cost of fixed assets up to 100 million rubles). The interest rate is - 15%.

Best Restaurant Opening Location

Any catering establishment should be located in close proximity to potential customers. In this regard, advantageous places are office centers, large transport interchanges (airports, train stations, metro stations), recreation places (Gorky Park in Moscow, VDNKh, Sokolniki Park), etc. Location is the key to success in this business!

The choice of location is influenced by who your target audience is and the level of their ability to pay. In the center of the city, as a rule, there are more expensive places, since the standard of living in the center is more expensive. The best option open a restaurant near offices or business centers. Such a solution will provide you with a flow of visitors not only in the evening, but also at lunchtime.

A successful strategy for opening a fast food restaurant is near a large crowd of people. These can be areas near schools, universities, stadiums (for example: Luzhniki in Moscow), sports facilities, clinics and a city park.

How much does it cost to open a restaurant?

We will calculate the amount of investments in catering business on the example of an institution in a rented ready-made space. This will require the following cost items:

• Registration of a legal entity (in this case LLC) - about 15,000 rubles;
• Invitation from an employee of the sanitary and epidemiological station - 3500 rubles;
• Purchase of essential items (dishes, cutlery, tablecloths) - about 50,000 rubles;
• Registration of a license for the sale of alcoholic beverages - 300,000 rubles.
• Payment of salaries to restaurant staff - 350,000 rubles. monthly.
• Rent of premises 450,000 rubles. monthly.

The initial investment costs for opening the establishment are 3,000,000 - 12,000,000 million rubles.

The staff includes an accountant, bartender, cooks, chef, waiters, dishwashers and cleaners. The maximum cost is renting a premise that is located on the first line of houses or in shopping centers. Cost of 1 m2. in Moscow it can go up to 10,000 rubles. per month.

The profitability of the restaurant business

On average, the profitability of the restaurant business is about 20-50%. The industry average profitability is ~ 25%. For this business segment, it is a characteristic feature of the inability to fully predict future profits and returns. In most cases, it depends on the specific decisions made after the opening: the level of service, the level of service, quality and dishes, atmosphere. The payback period of the project is more than 2 years, this is primarily due to the large initial costs of opening an establishment.

Reducing Business Risks: Restaurant Franchise

One of the options for reducing the risks associated with large financial investments is opening a franchise. The franchisee (the person who has taken the franchise) receives a number of advantages: training in business processes, assistance in the search and selection of personnel, and brand power.

Assessment of business attractiveness by website magazine

Business profitability	(3.0 out of 5)	Business attractiveness 2.3
Payback of the project	(2.0 out of 5)
Ease of business creation	(1.7 out of 5)
The restaurant business is branded and premium. Return on initial costs ~ 2-3 years. The key success factor in this business is the location on the first line of houses, next to busy shopping centers, cultural sites, theaters, stadiums. Business profitability is 20-50%. Also, the initial capital investment in design, purchase, training of equipment personnel, etc. is large. If there is no experience in opening restaurants, that is, it is recommended to open a franchise business, which will save time on debugging business processes.

A cafe is the most popular format for a public catering enterprise. It doesn't take a multi-million dollar to start this business. costs. With good work, a cafe can easily acquire a loyal clientele. You can work in one place for decades and even pass on this business by inheritance.

But in order for a cafe to bring a constant stable income, before opening it, it is necessary to study the key points of this business. Of course, nothing can replace your real-life experience, but still, it's worth knowing where to start if you decide to open your cafe from scratch.

For our users, we have written a book about opening a small cafe, where we have collected only practical recommendations, examples and calculations. This is a little more than just step-by-step instruction so we highly recommend that you read it.

What will you learn by reading our book? Before opening your cafe, you need to answer a number of questions:

• Where will you open a cafe? Will it be a shopping center, a busy street, a residential area or a closed area such as an office center, university, enterprise?
• Are there enough potential customers there? How do you estimate the estimated traffic to your cafe?
• How are your competitors doing? What niche in the catering market can you occupy?
• Where to buy equipment, furniture and tableware for your cafe?
• How to legally resolve the issue with musical accompaniment?
• What do you need to get permission to open a cafe?

Our instruction book will tell you where to start in order to open your cafe. But we did not limit ourselves to just describing the procedure for opening a cafe. You will also learn how to evaluate the restaurant's menu for profitability, what are the performance indicators of an operating cafe, what your chef should do, and what area of ​​responsibility you yourself should control.

How much does it cost to open a cafe from scratch

To understand how much money you need to open a cafe, you need to decide on the format of your establishment. At the preliminary stage of assessing the location, the activities of competitors, the possible attendance, the average check, it is already possible to assume what kind of daily income your cafe will bring. A good payback period for a cafe will be one year of its operation at full capacity, and this should be taken into account when calculating how much money you need to open your cafe.

All costs for opening a cafe from scratch can be divided into one-time and those that will have to be borne for the entire period of the cafe's activity. Let's collect this data into a table:

We did not indicate in the table the most important item of expenses - for premises, since the situation here may be different:

• you already have your own cafe space;
• you are planning to buy a premise;
• the premises for the cafe will be rented.

Most often, the premises for the cafe are rented. There are several reasons for this. Firstly, areas with good traffic are often found in shopping centers where premises can only be rented. Secondly, renting, rather than buying, premises reduces the cost of opening a cafe. Thirdly, despite all preliminary calculations, the location of the cafe may turn out to be unsuccessful.

It is necessary to rent a room for a cafe wisely. We talked about what to look for when concluding a lease agreement with the owner in our book. Well, if the premises are yours, congratulations, your risks when opening a cafe from scratch will be much less.

In each case, the amount of expenses for opening a cafe from scratch will be different. In our book, we calculated in detail and to the smallest detail the cost of opening a summer-type cafe for 20 people. One-time costs totaled 500 thousand rubles, plus 330 thousand rubles were fixed costs for the first month of the cafe, taking into account the lease of premises. Total, 830 thousand rubles.

For business start-ups, we advise you to consider a catering franchise. In some cases it will be cheaper to open a cafe under a franchise, due to the fact that the franchisor is interested in promoting his brand. For example, he may offer you equipment in installments, for rent, or even for free use at all. Of course, he will later reimburse his expenses when he receives monthly payments from you, but at the first stage, operating a cafe on a franchise will help you start making a profit faster.

When choosing a franchise, keep in mind that the examples of expenses and income in the franchisor's proposal may not be entirely accurate. The franchisor is interested in selling you a franchise, so recalculate all the given figures and add those costs that are not taken into account in his rainbow picture.

Are you going to start your own business? Do not forget about a checking account - it will simplify doing business, paying taxes and insurance premiums. Moreover, now many banks offer favorable conditions for opening and maintaining a current account. You can get acquainted with the offers on our website.

How to open a cafe from scratch: a business plan

Do you need a business plan to open a cafe? If we talk about a professionally written document with formulas, graphs and marketing research, then it will be expensive. Unfortunately, even an expensive document prepared by specialists will not guarantee you the declared income figures. A business plan is just a plan; only the figures of expenses will be more or less accurate in it.

Nevertheless, before you open your cafe, you must definitely calculate its revenue side. Yes, it will only be assumed, but you should imagine what you can count on with a good organization of the cafe.

We propose to replace a professional business plan for opening a cafe with an example with calculations of expenditure and income. You can also find such an example in our book. In this example, we calculated not only the amount of expenses, but also how many visitors should go to the cafe, what the average check should be, and what the payback period of your cafe might be.

What documents are needed to open a cafe

What permissions are needed to open a cafe? A cafe is a public catering enterprise, and such establishments are under increased attention of supervisory authorities. Answering the question: “What does it take to open a cafe?”, We must draw your attention to the presence of certain bureaucratic barriers.

Unfortunately, the process of obtaining permits for opening a cafe can take you a lot of time. The procedure itself is not explicitly spelled out in any normative act, since approvals must be obtained in different services.

The package of documents for opening a cafe in 2020 will include:

• coordination with the fire inspectorate;
• a sanitary and epidemiological conclusion from Rospotrebnadzor for the cafe's compliance with the requirements;
• permission to open a cafe from the local administration;
• permission to place outdoor advertising;
• a license to sell alcohol, if you sell it;
• agreement with the police on the placement of the panic button.

The most difficult thing will be to get permission from Rospotrebnadzor to open a cafe, because for this it is necessary to comply with the requirements of several special documents (SNiP). In the course of issuing an opinion, Rospotrebnadzor will request contracts for disinfection, garbage disposal, laundry services, a technological project for linking equipment to electricity, water, sewage and other documents. Next, the sanitary program will be approved production control, according to the plan of which further activities will be checked. We advise you not to enter into a lease agreement until you know the sanitary requirements for your type of cafe. It is possible that the room you have chosen cannot correspond to them at all.

It is easier to open a cafe in a room where there was already a catering point, or in a shopping center in the format of a food court, where the administration of the shopping center will provide some assistance in obtaining permits.

You can answer what documents are needed to open a cafe in Russia in specialized law firms that help in obtaining various types of licenses, approvals, permits. It is no secret that the presence of connections, knowledge of the procedure, regional peculiarities are of great importance in this matter, therefore, if you have the opportunity to order such services, you should take advantage of this.

In any case, do not despair, you can obtain permits for opening a cafe on your own, moreover, you need to do this only once. Look at how many public catering points there are around, all of them were able to overcome these bureaucratic obstacles. You can too.

How to open a restaurant from scratch step by step instructions

The restaurant business is a highly competitive environment. With an eye on the not the highest purchasing power of the population, it is important to open a restaurant focused on the target audience and to maximize profits. RestConcept accompanies the opening of establishments and turnkey businesses. We also provide individual services - we prepare business plans, create project documentation and estimates, help pass inspections by regulatory authorities, select equipment, and exercise author's control. Contact us to get advice or order services.

Which restaurant to open? The concept of the institution

Defining the concept starts with analyzing the market and target audience. Your goal is to find an unoccupied and potentially profitable niche for your business that will meet the needs of your target audience (usually people between the ages of 25 and 60 with an upper middle income). Popular types of restaurants:

Gastronomic. Emphasis on complex, unusual and rare dishes. A wide selection of non-alcoholic and alcoholic drinks, in particular elite ones, is also available to visitors.

Italian. The menu is dominated by dishes Italian cuisine- it can be the usual pizza, pasta and meatballs or gourmet masterpieces from the chef.

Pub, tavern. These are beer restaurants, which are often combined with sports bars. The choice of food here is usually limited to hot and snacks.

Casual restaurant. Characteristic features are a wide variety of dishes, affordable prices, stylish interior and characteristic atmosphere. The average check size is 600-700 rubles.

Family. Here you can have an inexpensive and tasty meal, although the choice of food may be limited. At the same time, the prices are affordable, the interiors are cozy. Alcohol may be absent.

Fast food. Usually they offer sandwiches, burgers, pastries and other fast food. The leaders of this market segment are McDonald’s, KFC and similar chain restaurants.

Fast food. There is almost always a self-service system here, many dishes and drinks can be taken with you.

It makes no sense to open the second Chinese restaurant in one area of ​​a small town. Offer potential clients something new. It is necessary to carry out a comprehensive analysis of the market in order to draw a portrait of the target audience and occupy a free, most profitable niche.

How much does it cost to open a restaurant?

The volume of investments is determined at the stage of developing a financial plan. If you open a restaurant in Moscow, be prepared to spend about $ 1,000 - $ 1,500 per 1 sq. M. m premises. Key expense items:

· Rent, obtaining permits and licenses.

· Project documentation and design.

· Renovation and furnishing.

· Equipment for the kitchen and hall.

· Salary of personnel and purchase of products.

You can count on the successful opening of a small restaurant in Moscow with a budget of 400-600 thousand dollars. In the regions, costs can be lower - from 300-350 thousand dollars. To save money - contact the professionals. We help our clients save about 1 million rubles by selecting the best materials and reducing unnecessary costs.

Where to begin?

First of all, with the selection of premises. Where to open a restaurant - you decide. Success is not guaranteed even if the establishment is located in the city center. To achieve a payback in less than 3 years, it is necessary to analyze competitors and target audience, optimize rental and maintenance costs. After the location of the restaurant has been chosen, it is necessary to prepare design and engineering projects, carry out repairs, create communications, select and install equipment, purchase and arrange furniture.

Kitchen

If you have decided on the direction of the restaurant's work, it's time to equip the kitchen. It can be isolated or partially combined with the hall. The ability to see the chefs through the panoramic glass or watch the cooking process is a specialty of the restaurant. But it is not always realizable. The kitchen must be equipped with equipment that meets the needs of the audience, the attendance and the direction of the institution. It makes no sense to put pizza ovens in a Russian restaurant, and bread ovens in an Asian establishment. It makes sense to think over a set of necessary equipment in advance.

Required documents

1. Building permit if the restaurant building will be built from scratch.

Title deeds or lease agreement.

Certificate of registration of an individual entrepreneur or legal entity.

Trade patent.

Production control plan.

Notification and conclusion from the SES.

Conclusion from the Ministry of Emergencies.

A set of contracts: for the provision of services according to the norms of SES, for the removal of solid waste.

Alcohol retail license and contract of protection.

License for the right to manufacture and sell food products.

Equipment

For the basic equipment of the institution, you will need ventilation, heating, lighting equipment and equipment for the kitchen. And if everything is clear with communications and lighting, then the process of preparing dishes requires a lot of equipment. What equipment is the kitchen equipped with:

· Stoves, frying tops and ovens.

· Refrigerators and freezers.

· Technological equipment.

· Coffee machines, semi-automatic mechanisms.

· Complexes of automation and exhaust systems.

Also, the restaurant can be equipped with acoustic and special lighting equipment. This is necessary if you are planning banquets or live music. To ensure the correct operation of the restaurant, it is necessary to equip it with equipment with sufficient functionality. It is necessary to take into account a lot of nuances - it makes sense to consult with experts.

Consider in the table the most complete set of equipment for a restaurant. Depending on the scale and direction of the establishment, a set is selected individually.

Neutral equipment	Heating equipment	Refrigeration equipment	Technological equipment
Production tables	Combi steamer	Refrigerated tables	Planetary mixers
Sinks	Convection oven	Salad bars	Mixers for cocktails
Racks	Pizza oven	Refrigerating cabinets	Slicers
Garbage bins	rice cooker	Freezing cabinets	Juice coolers
Washstands	Frying surfaces	Shock freezer cabinets	Vegetable cutters
Ice bins	Plate	Ice makers	Cheese graters
Pancake Maker Stations	Macro cooker	Refrigerated pizza tables	Meat grinder
Trays	Proofing cabinets		Mixers
Exhaust umbrellas	Cooking boilers		Coffee machines
Wireframes	Frying cabinets		Blenders
Modules for coffee machine	Electric pans		Cutters
Stands for combi steamer	Equipment "coffee on the sand"		Hand mixers, homogenizers
Water filters	Boilers		Bread slicers
Bathtubs			Potato peelers
Carts			Hot chocolate makers
Checkout modules			Dishwashers
			scales

Expert: Andrey Savidov

Chef and other chefs

Remember that the chef is the face of the restaurant. Excellent signature dishes are the key to the success of the establishment. Therefore, take care of inviting, if not a popular and well-known, then a qualified, experienced specialist. How to open a restaurant business if you have nothing to offer your guests? The chief can even be invited from another city, motivated by a decent salary. There should be 3-4 cooks and one chef for 150 visitors. Please note that the staff works in shifts - you approve the schedule.

Other employees

Please note: we are considering a medium-sized restaurant (140-150 guests). To provide high level service, each shift must have at least 10 employees in addition to the chef and cooks:

· Minimum 5 waiters.

· Manager (administrator).

· Cloakroom attendant.

· Technical worker.

· Minimum 2 guards.

· Bartender.

When recruiting personnel, take into account the need to invite other specialists: if the establishment is equipped with sound equipment, the presence of a sound engineer is required; if accounting is not outsourced, a full-time accountant will be required, and so on.

Let us consider in the table in more detail what specialists and their job responsibilities will be required.

Position	Job responsibilities
Senior manager	Monitors general work processes in the restaurant Tracks the ratio of profit and loss Manages front office and back office Hires and manages staff Works with the CEO on marketing initiatives Other requirements: Secondary vocational education is usually an advantage Experience in the food industry Communication skills Leadership experience and qualities
Assistant (assistant) to the senior manager	Oversees the general work processes in the restaurant during the absence of the senior manager Helps with determining the balance of profit and loss Helps with recruiting and managing staff Helps with order fulfillment, use and storage of inventory and equipment Often involved in bar management Other requirements: Preferred secondary vocational education Leadership skills Experience in catering services
Head chef	Coordinates the kitchen Develops recipes Creates and complements the menu Monitors and controls food and inventory costs Works with a senior manager on marketing initiatives Prepares himself for major celebrations or special events Other requirements: Creativity, creativity Culinary experience Experience in a leadership position
Chef	Responsible for daily kitchen operations, processes: Distributes and manages line chefs Together with the head chef, he develops recipes and creates dishes Helps with ordering products and managing inventory Other requirements: Previous cooking experience Leadership experience and qualities
Sous chef (assistant chef)	Second person after the chef Manages the kitchen Provides instruction and training for cooks and other staff in the kitchen Other requirements: Previous cooking experience Leadership experience and qualities
Cold appetizer chef (gardmange)	Watches over preparatory work in the kitchen and monitors the work of the pantry Directs and instructs the chef-pharmacist Helps with the preparation and decoration of dishes with artistic elements Other requirements: Previous cooking experience
Chef - chopper	Responsible for the organization and operation of the pantry Prepares food in the kitchen Cleans, slices, stores and performs other operations to prepare food for cooking Receives directions from a chef, cooks or pharmacist
Sommelier	Advises the management in the selection of the assortment of wine Recommends wines that suit the meals ordered by guests Orders and maintains an assortment of wines Other requirements: Wide knowledge of wine and food pairing
Forwarder	Ensures that orders for the kitchen are ready on time Completes the composition of each plate and ensures that the temperature matches the served dish Directs hawkers or waiters when submitting a finished order
Line chef	Prepares food in the kitchen Works in one or more kitchen stations, including grilling, roasting, or braising Receives directions from a chef or cook
Pastry chef	Responsible for making dough, baked products or baked goods for desserts Often works the night shift or early in the morning
Dishwasher	Responsible for the use and maintenance of dishwashing equipment Dilutes and mixes dishwasher detergents Disposes of washed dishes and other kitchen utensils Prevents congestion and stuttering in the kitchen
Headwaiter	Keeps track of clear communication between the kitchen and the dining room Directs waiters, peddlers, observes the situation in the dining room Maintains an environment of elite service Seeks advice from senior manager and head chef Other requirements: Management experience Knowledge of elite dining etiquette
Waiter	Surrounds guests with attention and takes orders Provides information and recommendations on the menu Prepares, checks and accepts payment Other requirements: Positive attitude towards people Ability and willingness to deal with stressful situations Respect and benevolence
Peddler	Brings ready-made food from the kitchen to the dining room Helps to distribute orders Communicates with waiters Can help clean tables
Bartender	Accepts orders for drinks from waiters or directly from guests Prepares mixed drinks, pours wine or beer, serves bottled and non-alcoholic drinks May be responsible for ordering and receiving assortments Other requirements: Friendly attitude Maintaining contact with service personnel
Administrator in the hall	Greets customers at the entrance Escorts and places guests at tables Offers a menu to guests and cleans up after receiving the order Can handle the reception and planning of reservations and pre-orders Answers phone calls
Busboy	Cleans and keeps tables clean Pours and serves water to guests

Purchase of products

Much depends on the menu and dishes you plan to cook. Initially, it makes sense to offer guests not the widest choice and change the offer every 2-3 days in order to understand what exactly is interesting to visitors, how and in what volume to purchase products. Remember that all of them must have the appropriate certificates and undergo sanitary control. Otherwise, problems with SES are guaranteed to you.

Menu

The dishes on the menu are the basis of your offer, which, together with the atmosphere, constitutes the key product in the restaurant. The proposal must match the concept of the establishment, meet the needs of the target audience and provide maximum profit. It is recommended to analyze the market, compile a list of the most popular dishes of the corresponding cuisine and supplement them with several original proposals. In the future, you can correct and modify the menu.

Suppliers

Follow three key rules:

First, only trust reliable suppliers. The restaurant needs a stable, uninterrupted supply of food.

Second, rationalize costs. It makes no sense to buy fish that is prohibitively expensive in terms of cost, while the average bill in your establishment is 500 rubles.

Third, look for benefits. You are interested not only in a reliable supplier, but also in the most profitable cooperation.

Compare the offers of all potential partners and choose the price-reputation combination.

Bar

To equip a bar, you must obtain a license to retail alcohol. A restaurant is unthinkable without a bar card, if it is not a fast food establishment. Family establishments rarely give up alcohol. Otherwise, it makes sense to offer guests a large selection of drinks in different price categories. For example: at least 10 varieties of wine, at least 15 varieties of spirits.

Possible problems

NSclaims from the controlling authorities. To avoid them, you must obtain all permits and collect a complete package of documents.

Supplier irresponsibility. The restaurant cannot function properly if there is an interruption in the supply of food. How can I avoid this? Only do business with reputable suppliers.

Inconvenient layout of the premises. The tightness, lack of comfort and characteristic atmosphere are the result of incorrect layout of the premises. To avoid this, entrust the development of design and project documentation to professionals.

Lack of visitors. It is not enough to open a restaurant - you need to think over a strategy for its promotion and initially occupy a promising niche.

Low profit. The result of miscalculations at the stage financial planning that you did not entrust professional analysts in a timely manner.

Place advertisement

Comprehensive promotion is needed for a new establishment. Do not focus only on traditional banner advertising - use marketing opportunities in in social networks, hold promotions, develop unique bonus programs, hold events and tastings. Promote your brand - only a recognizable restaurant has a chance of success. Develop a marketing strategy and follow it.

Payback periods and profits

The first profit will be received not earlier than in 1 year. On average, a restaurant in the capital pays off in 1.5-2 years, in the regions in 2-3 years. The profitability of a business depends on the investment, the quality of the business plan and concept, on the promotion and interest that the establishment arouses among potential customers. If you did everything correctly, then in a year you will be able to count on a monthly profit of 200 thousand rubles and more. The profitability of a business largely depends on marketing - advertising is still the engine of trade and it is worth developing a strategy for promoting a restaurant as a business even before its official opening.

How to open a restaurant from scratch? Prepare a business plan, attract investments (if necessary), develop a concept and prepare an impressive package of documents. Find a room, carry out high-quality repairs, hire qualified personnel. You have a lot to do. Do you want to make mistakes and risk the profitability of the establishment? Contact us. We help to open a restaurant of any type, provide individual services and accompany the process of creating turnkey establishments.

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