Pepper. Franchise of a network of democratic family restaurants of Italian cuisine .

Franchising concept of the network of restaurants of Italian cuisine Perchini:

The basis of the menu of Perchini restaurants is Italian hits: pizza (on the thinnest flatbread) and pasta (homemade).
The key principle of the Perchini concept is fast service, which increases the turnover of restaurants and reduces the payback period.
Perchini restaurants always have friendly and smiling staff; the chefs prepare pasta by hand every day from real Italian flour.
In Perchini, the service standard "Rule 10 + 5" has been introduced: the first hot dish is taken out to the Guest after 10 minutes. after the order; each subsequent
- after 5 min. after the previous one.

Total investment (start-up costs): from 25,000,000 - 30,000,000 rubles;
Lump-sum (entrance) fee: 1,500,000 rubles;
Royalties: 4% of turnover / month;
Advertising fees: none;
Franchise payback: 24 months;
Year of foundation of the company: 1996;
Year of launch of the franchise program: 2008.
Number of franchise enterprises - 52;
Brand geography: Russia - Novosibirsk, Samara, Yekaterinburg, Tyumen, Nizhnevartovsk, Novy Urengoy, Tomsk, Kemerovo and Kazakhstan - Uralsk.

Brand owner: LLC "RESTORATOR FRANCHISING GROUP" (Restorator Franchising Group);
Country of origin of the brand: Russia (Novosibirsk).

About the franchisor

Restorator Franchising Group is a 22-year history of building stable business processes, forming a hospitable professional team, creating a unique atmosphere for each restaurant. Our restaurant concepts are created with an idea, inspiration, positive, and every day we strive to surprise, anticipate and delight our Guests with simplicity and sophistication of taste, a high level of service, an atmosphere of warmth and comfort!

Our brands:

PEPPER,

Affordable family restaurants of Italian cuisine, which are favorably distinguished by their convenient location, stylish interior, quality of service, democratic approach and, of course, truly unusually delicious Italian food.

PEOPLE'S,

The leader in the bar format and one of the trendsetters in this segment in Novosibirsk. High quality cuisine, positive service and outrageous stylish interior. Megapolisbars PEOPLE'S is a favorite place for most city dwellers.

PARK CAFE,

A stylish place in the very center of the metropolis - an amazing consonance of lightness, comfort, peaceful atmosphere, pleasant music and a special style of cooking European cuisine.

DELIVERY SERVICE 2020700,

One of the largest delivery services in the city. Our client base is over 100,000 people.

DELIVERY FROM PERCINI RESTAURANTS,

These are favorite dishes of classic Italian cuisine with delivery to your door or office. Pepper delivery works not only in Novosibirsk, but also through franchising.

Chuchvara,

New modern and comfortable restaurants with a special cozy atmosphere, hospitable and attentive staff, and delicious food prepared according to traditional oriental recipes!

PARK CAFE CATERING,

This is a field service with an impeccable reputation and high standards of service. A truly personal approach to every event.

NEW YORK PIZZA,

The first fast food restaurant in Novosibirsk with American pizza.

HOCHUPURI,

This is much more than a Georgian restaurant! We have created for you the Hohopuri restaurant to convey the versatility of Georgia, its contrast and harmony, a huge number of traditions and modern popularity, true diligence and goodwill, love for your home and open hospitality, a variety of colors and tastes, which we have combined in the collective atmosphere of a cozy Georgian home, nature and modernity.

Restorator Franchising Group is one of the largest regional restaurant companies in Russia with a vast geography:

52 franchising companies / 9 concepts,

11 regions where Restorator Franchising Group restaurants are represented (from the Altai Territory to the Yamalo-Nenets Autonomous Okrug; and from Samara to Vladivostok;
in 2016 the restaurant is represented in Kazakhstan, Uralsk, in 2017 enterprises opened in Atyrau and Astana, in 2018 in Irkutsk, Aktobe, Angarsk, Yekaterinburg, Karaganda, Noyabrsk, Surgut.)

Requirements for the premises of the restaurant Perchini: 260 - 350 sq.m (total area).

Franchise restaurant formats:

1. restaurant in a separate building:
- area: not less than 350 sq.m; 1st or 2nd floor;
- the presence of a separate entrance and stained-glass windows overlooking the main street;
- constant pedestrian traffic / availability of parking;
- the location of the building near the central highways of the city / high business activity near the building.

2. restaurant in the mall:
- area: not less than 260 km.m. Shopping center area - at least 40,000 sq.m;
- presence in the shopping center: a modern cinema, an anchor supermarket, representatives of large federal companies, its own parking lot;
- requirements for placing a restaurant in a shopping center: neighborhood with a cinema / neighborhood with a food court.

Interested in the possibility of opening a restaurant of Italian cuisine Perchini? You may be interested in the following franchises:

Franchise of the Italian restaurant Perchini - open a little Italy in your city!

The RESTAURANT company manages the following 5 restaurant chains under its own brands:

Chain of Italian restaurants PERCHINI. Affordable family restaurants of Italian cuisine, which favorably differ in the convenience of location, stylish interior, quality of service, democratic approach and delicious Italian food;

Network of grill bars PEOPLE "S. Megapolisbars with high quality cuisine, which is an "author's mix" of a large assortment of grilled dishes, Western trends and hits of Asian cuisine; with a huge selection of classic and original drinks, and a trendy cocktail menu; with a unique design an interior that combines London chic and modern epatage, with stylish design of spacious halls and constantly “vibrating” positive atmosphere;

The network of American pizzerias New York Pizza;

Restaurant Park Cafe. A stylish place in the very center of the metropolis - a successful symbiosis of lightness, comfort, peaceful atmosphere, pleasant music and a special style of cooking European cuisine;

Oriental restaurant CHUCHVARA. Modern and comfortable restaurants with a special cozy atmosphere, hospitable and attentive staff, delicious food prepared according to traditional oriental recipes.

In continuation of the topic.

Restorator Franchising Group is a 22-year history of building stable business processes, forming a hospitable professional team, creating a unique atmosphere for each restaurant. Our restaurant concepts are created with an idea, inspiration, positive, and every day we strive to surprise, anticipate and delight our Guests with simplicity and sophistication of taste, a high level of service, an atmosphere of warmth and comfort!

Restorator Franchising Group is one of the largest regional restaurant companies in Russia with a vast geography.

49 franchising companies

11 regions in which Restorator Franchising Group restaurants are represented (from the Altai Territory to the Yamalo-Nenets Autonomous Okrug; and from Samara to Vladivostok; in 2016 the restaurant is represented in Kazakhstan, Uralsk, in 2017 enterprises opened in Atyrau and Astana, in 2018 year in Irkutsk, Aktobe, Angarsk, Yekaterinburg, Karaganda, Noyabrsk, Surgut).

Franchise business concept

The basis of the menu of Perchini restaurants are real Italian hits - pizza and pasta! It is this specialization of the menu that allows maintaining the main principle of Perchini's concept - fast service, which, in turn, increases the turnover of restaurants and shortens the payback period.

Italian cuisine is rightfully considered one of the most delicious and diverse. One of the secrets of its popularity is its ease and simplicity of preparation.

That is why Perchini has implemented the 10+5 Rule service standard:

• the first hot dish is taken out to the Guest 10 minutes after the order,
• each subsequent - 5 minutes after the previous one.

The key to the success of the Percini concept:

• fragrant Italian pizza on the thinnest flatbread,
• best homemade pasta in town
• friendly and smiling staff.

One of the competitive advantages of Perchini's cuisine is homemade pasta. Our chefs prepare pasta by hand every day from real Italian flour.

Franchise Benefits

Our franchisees receive the following benefits:

• relevant format for a wide audience,
• low percentage of royalties,
• no hidden fees,
• technologies that allow you to organize your business in an understandable and convenient way for management and control.

Training and support

• Selection and evaluation of premises for a restaurant with the departure of Restorator Franchising Group specialists.
• Budget calculation for a specific business model.
• Search, evaluation and interview of key employees at the selection stage.
• Mandatory training of all key employees in the training center in Novosibirsk.
• Technological design of the restaurant.
• Providing a detailed network schedule for opening an enterprise with operational supervision and consultations of company specialists.
• Departure of a professional launch team to the territory of the franchisee.
• Setting up the management process and operational accounting of the restaurant.
• Transfer and adjustment of all technological processes.
• Marketing support (advertising layouts, restaurant promotion programs, technologies for studying the competitive market).
• Menu update (3 times a year and at least 3 festival menus a year).
• Subsequent training of personnel, both on the territory of the franchisee and on the territory of the franchisor. Carrying out certification of line and management personnel with the provision of developing feedback.
• On-line access to the knowledge library and multimedia database of Restorator Franchising Group.
• Carrying out periodic audits in all areas of the restaurant.
• Consultations in all areas of the restaurant's activities on the principle of "one window".

Perhaps the main gastronomic expectation from the naba this year was the new Perchini restaurant - and this despite the fact that there are already three network establishments in the city. Interest was fueled by scale. The new "Perchini" is gigantic: a two-story building with an open terrace at the top is piled up on Mayakovsky Spusk. We tested the place and found out how it differs from its relatives located in the city, what is the feature of Italian piadinas, and most importantly, will the project be seasonal or year-round.

Interior for everyone

The opening of "Perchini" opposite the hotel "Volga" became known in January. At the same time, we learned that the new restaurant would be the largest of its kind in Samara and the second largest in the country. At the same time, the institution has two halls with panoramic windows and an unobstructed view of the Volga, which will work all year round (!). Even higher is an outdoor terrace that can accommodate one and a half hundred people. By our visit, the skies, however, turned out to be closed - we understand the desire of the guys to start, if not by the beginning of the World Cup, then at least by the playoffs, and we hope to see the roof next time.

Perchini is managed by the Polyana Group, which has already set up the Carrie Summer coffee shop on the waterfront - a pop-up point with takeaway drinks and a menu specially adapted for walks along the Volga. The appearance of a large company restaurant nearby is not surprising: today only Dachnaya can compete with the embankment in terms of popularity. The fact that out of all its establishments Polyana Group has relied on Perchini is also not surprising: the concept of a family restaurant organically fits into the format of the Volga coast itself - here they walk, sunbathe and go shooting with the whole family, and then eat.

That is why one of the obvious advantages of the restaurant is its own original children's area in the "backyard": swings and slides were installed on the adjacent territory. For especially anxious parents, a children's room was also equipped in the hall.

It's strange to say this in 2018, but the new Perch will have a wardrobe. In addition, it should be noted that here, almost the first on the naba, they made a small step, obvious to everyone, but still not obvious to many establishments in the neighborhood - they equipped toilets for people with limited mobility.

Otherwise, "Pepper" on the nabe is our good friend, who is not inclined to radical changes in appearance. Everything is in place here: checkered sofas, tables made of wood and finishes in antique pine color, shelving with jars and greens in pots. The accents in the decor were the wall with the commandment “The first rule of Italy: if you don’t know what to say, say “Pasta” and painted farfalle, as well as a knight’s table for five people in the center of the hall on the first floor.

Italian festival

The kitchen was headed by Alexei Klyushnikov - now the former chef of "Perchini" on Novo-Vokzalnaya. The new "Perchini" has a Grill & Wine format menu - that is, the same as on Dachnaya, 2 and on Moskovsky Highway, 252, and everything has been clear with it for a long time. Of the recent novelties, turkey fillet schnitzel (435 rubles) and Masaccio steak of marbled beef with lightly salted cucumbers (555 rubles), Thai chicken with cashew nuts (370 rubles) and stewed beef cheeks (420 rubles), tagliata beef (475 rubles) or chicken (370 rubles) and sea bass (660 rubles). Hot chicken lasagne (299 rubles) and ratatouille (289 rubles) are served.

Frutti di mare pasta with seafood costs 439 rubles, Norma with eggplant, tomatoes and ricotta cheese - 279 rubles, Braziolle with smoked chicken, spinach and pine nuts - 345 rubles. Pizza prices still start at 229 rubles for a small Carbonara.

This summer, all the establishments of the chain, including Perch on Naba, introduced a festival menu - with frozen Italian ice cream and a bunch of versions of cold drinks - in general, the very thing for +35 outside the window, and especially for an establishment near the water.

The ringleaders of the summer mafia were piadinas - flat cakes made of thin dough with different fillings. Perchini prepares a variant with chili beef (405 rubles), chicken and mushrooms (385 rubles) and Caprese with tomatoes and mozzarella (375 rubles). To exterminate the heat called gazpacho - tomato (255 rubles) and cucumber (235 rubles). The same goal is pursued by a wide map of cold drinks. The bar prepares lemonades - lavender, lingonberry with thyme or lime with lemongrass (all for 185 rubles), as well as mojito - classic (from 209 rubles), cherry, blueberry or mango (from 219 rubles). Any option can be made alcoholic. Stone Lady, the ice tale of this festival menu - ice coffee: mint with chocolate and orange with caramel (175 rubles each).

So far, only lemonades are available from the festival special offer on Naba - the rest of the novelties will appear within a few weeks. At the request of the editors, cakes and ice cream were prepared in advance - we tested the menu before anyone else and in your name.

Our order includes piadinas with shrimp and squid (395 rubles), with salami (405 rubles) and sorrel (345 rubles), as well as the Italian cold dessert semifreddo (225 rubles), orange lemonade with tangerine and strawberries (185 rubles) and ice - coffee with cherry and cherry flavor.

Our hierarchy of piadinas - unexpectedly - was headed by the version with sorrel: the combination of tender dough with cottage cheese cream and blackcurrant confiture turned out to be simple and classy. But the option with salami, due to the bright taste of smoked meats, is more like a regular pizza.