Before the start of trade, the workplaces of the sellers are provided with all the confectionery products available in the store.

In shops, departments (sections) of self-service, pre-packaging of some confectionery packing them in cellophane and other packaging materials approved by the USSR Ministry of Health.

The confectionery products entering the trading floor are carefully checked for quality, sorted and placed according to types and grades:

1. Weight caramel, dragee, wrapped candies and others are poured into boxes and cassettes of counters and wall cabinets;

2. Weighted biscuits, waffles, soft candies, fruit and berry and chocolate products are placed on the internal shelves in the supplier's containers (boxes, boxes);

3. Cakes, rolls, muffins are displayed on shelves in factory trays and on sheets;

4. Cakes and pastries with a cream or fruit finish are placed in refrigerated display cases and refrigerated cabinets;

5. Pre-packaged confectionery products are placed on counters, shelves and slides.

Samples of commercially available confectionery products of all types and varieties are displayed in the counters. Samples of open confectionery products are displayed in inventory baskets, vases, dishes, bags, etc.

Sale of confectionery

The sale of confectionery products is carried out in pre-packaged form, by the piece, as well as by weighing in the presence of the buyer.

Packaged sweets are allowed for sale by the piece. For sweets sold by the piece, a higher-level trade organization approves a price list indicating the name of the product and the price per piece.

The release of goods that do not have factory packaging (cakes, open sweets, biscuits by weight, etc.) is made in clean containers (bags, boxes, paper) with the obligatory use of tongs, shovels, scoops and other equipment.

It is forbidden to use the same scoops for dispensing confectionery and other food products (cereals, salt, etc.).

Sale is prohibited:

1. Confectionery products with expired shelf life;

2. Cakes and pastries with custard and whipped cream in enterprises without refrigeration equipment;

2. Scrap of confectionery.

At the direction of the superior trade organization, the scrap of confectionery products generated in the process of sale is subject to transfer to industrial enterprises for processing.

Sellers are obliged to monitor the quality of the goods sold.

After the expiration of the guaranteed shelf life, confectionery products are withdrawn from sale and presented to the state inspection for the quality of goods or to the sanitary inspection authorities to resolve the issue of their further use.

Employees who trade in confectionery products must be familiarized by the administration of enterprises with these Rules.

Chocolate and cocoa powder are taken in batches. A batch is considered to be products of the same type, grade and name, produced in one shift and drawn up in one quality document.

The quality document must contain:

The name of the manufacturer, its subordination and location;

Product name;

Production date;

Confirmation of the conformity of product quality with regulatory and technical documentation;

Designation of normative and technical documentation.

The goods are accepted by the store employees, who are financially responsible.

Acceptance of goods in the store includes:

Checking the quantity of goods received, their quality and completeness

Registration of acceptance with appropriate documents

Acceptance of goods for registration.

When accepting the goods, store employees must make sure that their characteristics (name, quantity, price, etc.) correspond to the data of transport and accompanying documents. The waybill is used for the delivery of goods by road. It is issued by the supplier in four original copies and consists of two sections - commodity and transport. The second copy of the invoice remains in the store and serves as the basis for accepting the goods.

During acceptance, it is imperative to check the presence of certification and expiration dates on the packaging of goods and in the accompanying documents.

If the quantity and quality of the goods corresponds to the data indicated in the accompanying documents, then this is confirmed by the imposition of the store's stamp on them. The materially responsible person who made the acceptance of the goods puts his signature on the accompanying documents and certifies it with the round seal of the trade organization.

Sale rules:

Chocolate in the form of small bars is laid with a corkscrew, zigzags or asterisks, and large chocolate bars (1 - 2 bars each) are displayed for display in a conspicuous place under the showcase.

Cocoa powder is displayed on a separate rack next to coffee and tea.

1.6. Analysis retail chocolate for example commercial enterprise"Dixie"

Buyers have free access to all goods laid out in the trading floor on the equipment, full opportunity to independently inspect and select them without help.

In self-service, the functions of sellers are reduced to advising buyers, displaying goods, replenishing their stocks during the working day in the trading floor. Safety control.

The assortment of the Dixy store includes the following types of chocolate: dark, milk, white, diabetic.

Cocoa powder: red price.

Sellers accept chocolate and cocoa powder in the store. First, the presence of all accompanying documents is checked: invoices, quality certificate, and then appearance, quality, quantity. Then the goods go to the trading floor. For sale to customers, chocolate is displayed prominently, and cocoa powder is placed on the shelves next to tea and coffee.

Chocolate prices range from 45 to 100 rubles. for piece goods, and for cocoa from 50 rubles.

For example, Milka milk chocolate with caramel. Manufactured by Mon'delis Rus LLC. Vladimir region., Petushinsky district, Pokrov, st. Franz Stolwerk, 10.

When laying out the goods, the commodity neighborhood was observed, the appearance of the goods meets the standards, the packaging is undamaged, without any foreign smell.

Selling sweets as a business is within the power of even a novice entrepreneur. To succeed, it is important to find a good place for the store, correctly form the assortment and establish the optimal trade margin, which will suit both the owner of the outlet and the customers. Your own confectionery shop will pay off in a year, and then it will bring stable profits.

• How to start your candy business
• Which candies are more profitable to sell? We make an assortment
• What you need to open a candy store
• Business plan
• Business registration
• Candy store room
• Necessary equipment
• Suppliers
• Store staff
• How to make your business profitable? Tips from an experienced candy seller
• How much can you earn
• How much money is needed to start a business
• What is the OKVED for a business selling sweets
• What documents are needed to open
• Do I need permission to open a candy store
• Sales technology

How to start your candy business

Depending on the financial possibilities for the sale of sweets, it is suitable:

• small stationary store;
• the Department ;
• a counter in a grocery store, subleased;
• a kiosk in the metro or underpass;
• mobile mini-market.

It is worth starting work with a small store or department. With a successful business, expansion is possible. You can form an idea of ​​a retail outlet and an assortment on your own or purchase.

Another option is to conclude an agreement with a specific confectionery factory and exclusively promote their products. This approach will help to obtain favorable pricing conditions, but will significantly limit the range.

Which candies are more profitable to sell? We make an assortment

To attract buyers, it is important to correctly form the assortment. It should not be too large, unclaimed candies will spoil. However, a meager assortment will not work either, it will not be able to attract a sufficient number of buyers. The best option is about 30 varieties by weight chocolates, at least 10 varieties of caramel.

When choosing sweets, focus on consumer preferences. To do this, just go to the nearest supermarket and observe what customers prefer. Marketers note that truffles, chocolates with a praline body and a waffle layer, products with a fondant-whipped body, as well as high-quality sweets with fruit jelly, liqueur, nuts or soufflé.

Loose candies should be supplemented with chocolate bars, filled bars and boxed items. The assortment should include inexpensive family tea sets and luxurious gift options. Domestic products are preferred, they are much more affordable and are perceived by the consumer as more natural.

What you need to open a candy store

Business plan

Before starting a candy store, you need to draw up a detailed business plan. It is necessary to calculate all the upcoming expenses: the cost of rent, the cost of organizing a legal entity, the purchase of equipment, the salaries of sellers and the purchase of goods. Put in the plan an amount for unforeseen expenses, they will definitely be there.

Business registration

Register a legal entity. It is more suitable for retail trade, it will help to pay tax according to a simplified scheme. If you intend to open several outlets, each can be registered as a separate individual entrepreneur.

Candy store room

Find a suitable location for your retail outlet. It can be quite small, it is possible to sublet in the premises of another store. The department selling sausages or dairy products. Customers who go for groceries for dinner are sure to grab some sweets for tea.

A good opportunity to create passive income is investing money wisely. Get to know how and where to invest money correctly from the new book Territories of Investments.

Necessary equipment

Pick up your equipment. For a novice entrepreneur, the format of counter trade is more convenient. This will help to avoid theft; one seller per shift is quite enough to serve customers. For trade, you need a counter with weights and a cash register, several closed stands and showcases, as well as open plastic cassettes into which sweets are poured. Good lighting is necessary for the product to be presented as effectively as possible. It is advisable to equip the premises with air conditioning so that buyers feel comfortable.

Suppliers

Find suppliers. It is advisable to bet on the most popular brands, they can be found at large regional wholesalers. Do not forget about small producers, as they often produce tasty and unusual products at quite attractive prices. Think about a possible expansion of the assortment. Sweets and chocolates should be supplemented with cakes, cookies, gingerbread and other sweets. They can be purchased from small bakeries and. The assortment should include tea bags and instant coffee, which are a related product and significantly increase the average check amount.

Store staff

Hire salespeople. To work in a small store, 2 employees working in shifts are enough. Focus on middle-aged and older women who are interested in a good job and have a better understanding of the product. It is very important that sellers are polite, considerate, sociable, attract new customers, and maintain good relationships with repeat customers.

To attract buyers, it is important to have a competitive edge from the start. Among the main advantages for consumers:

• low prices;
• fresh and high quality product;
• wide range of; frequent news;
• the possibility of tastings;
• competent salespeople who can provide the right advice.

It is important to maintain the stability of the assortment. Many regular customers come for a certain product and are upset not to find it on sale. Constantly evaluate your inventory, pulling out unpopular items and introducing new items as often as possible. Follow the advertisements. Candy that is heavily advertised on TV and in the press always sells better.

Arrange seasonal or pre-holiday sales, form gift sets. This approach will help expand your buying audience. Promote the store actively by handing out flyers, posting promotions. Train your customers to the fact that you can always find something interesting and profitable.

If the landlord raises the rent or makes other unfavorable terms, find another location for the store. Mobility is the key to success for a small retail outlet. With the right organization of trade, you can easily find new customers, and especially loyal regular customers will come to a new address.

Consider seasonal downturns. Best of all, sales are carried out in winter and spring; in summer, trade is less active.

Tell me, do you happen to be one of the people who cannot imagine their life without chocolate? Yes? You are not alone! It is precisely because of the massiveness of consumers of these products that chocolate manufacturers and sellers could always survive any crisis times without any special losses. Therefore, if you are thinking about starting this kind of business, we suggest that you figure out together how to open a chocolate shop.

Basic moments

There are several options for conducting this case. First of all, you can simply open a chocolate boutique selling confectionery products that you will purchase from suppliers. You can also set up your own production and sell products either through your store or through retail chains.

Advantages of the chocolate business

The advantages of this type of activity include the following points:

• constant demand for products (it is difficult to imagine times when people will stop buying chocolates);
• small start-up capital (in case you plan to manufacture chocolate in small quantities for retail sale, rather than large-scale production);

• no difficulties in the technology for the production of chocolate products: at the initial stage it is not difficult to master the basic tricks of the process, later you can use your skills and experience to create your own recipe;

• high income: according to experts, entrepreneurs employed in this area may well expect a profit of 200%.

Flaws

Like any other business, the chocolate business, in addition to its merits, has its drawbacks. These include the following:

• In order for your products to be competitive, it is necessary to make them unique and attractive to the consumer, which is not such an easy task in the current variety of chocolate products on the market.
• Even if you are planning to open a large enterprise, you can hardly compete with the main leaders in the production of confectionery products, since they have been working on the development of their own brands for many years and have invested a lot of money in their promotion and advertising. However, within the framework of one city, you can easily take a place in the niche of this product.

How to open a chocolate shop with your own small production

This option is optimal for start-up entrepreneurs who do not have large amounts of money for initial investments. So, if you want to retail the chocolate you have created, a business plan for such a business, first of all, should include items on renting premises and purchasing the necessary production and commercial equipment.

Choosing a store format

If you decide to open a chocolate boutique, then first you need to decide on its format. So, you can focus exclusively on exclusive products of your own production or, in addition, cooperate with other suppliers.

In addition, you can offer your customers the creation of custom-made chocolate products. You also need to decide on the price category of your goods: it is desirable that a wide range of products of various prices be available for sale, which will attract a larger number of buyers to your boutique.

We select a room

Pondering the question of how to open a chocolate store, every novice entrepreneur thinks about where to locate his boutique. It is advisable to select places with high traffic: for example, you can rent a room in a large shopping and entertainment center.

If you prefer a street-format store, then go for busy pedestrian streets. As for the area, you can start a business from a small department of 10-12 square meters. However, the optimal area for a chocolate shop is 30 square meters.

Boutique design and equipment

Particular attention should be paid to finding the right design for your shop. Typically, these types of boutiques are decorated with chocolate-cream tones that match the color of the product you are selling.

Also, don't forget about stylish shelving and cold rooms for storing pastries. In addition, your store must be equipped with an air conditioner, since when the temperature rises, chocolate loses its presentation very quickly.

Staff recruitment

Understanding the intricacies of how to open a chocolate shop, you need to pay attention to hiring qualified workers. For a small boutique, one seller per shift will be enough. At the same time, you need to either select an employee with experience in institutions of this kind, or conduct appropriate training so that the employee is well versed in the assortment, can help customers with a choice and be able to decorate gift sets beautifully.

If you are going to sell your own products, then for its production you will need to hire a professional pastry chef who knows all the secrets of this process.

Range

You will be able to attract rather quickly regular customers, if your boutique will offer customers a wide range of products, including confectionery with a wide variety of fillings, chocolate of all types (black, white, milk, with and without additives), truffles, figurines and chocolate fountains. It also makes sense to put up for sale goods dedicated to various holidays. Such sweets will be sold out very quickly.

Advertising and promotion

During the first time your chocolate boutique is open, do not be lazy to spend time and money on active advertising. Think over a bonus system for regular customers, arrange product tastings, give small gifts to customers when making a purchase for a large amount, etc. Also, such a business can be actively promoted using social networks.

Equipment for making chocolate

If you are planning to open a shop with a small workshop for the manufacture of chocolate products, then you do not need to purchase a whole production line, including expensive units.

So, it is quite possible to get by with a high-quality oven and refrigerators.

However, if you are planning a large-scale production, then you cannot do without the appropriate equipment. Typically, such a production line is intended for the production of high quality chocolate, dehydrated chocolate paste, figured chocolate, icing for coating ice cream and confectionery products, chocolates (with or without filling) and casting of candies and bars.

We invite you to find out in more detail what equipment is used for chocolate.

For the production of products with or without fillers, a special chocolate casting line is designed. It can be used to make both sweets and tiles (in one or three stages, depending on the design of the unit). Also, the equipment for the production of chocolate includes a tempering machine. It allows you to obtain a homogeneous chilled chocolate mass with a stable form of cocoa butter.

Conche machines are used to remove excess moisture and tannins from the raw materials themselves. The chocolate mill is used for the production of a natural product, chocolate with vegetable oils, as well as chocolate and cocoa mass. The ball mill is used for grinding and mixing chocolate and cream mass.

Forms for the production of chocolate are designed to give the confectionery the desired appearance. Since this equipment is rather complicated, it will cost at least 10 million rubles to purchase it. In this regard, not every beginner entrepreneur can afford to open such a business.

Today we briefly talked about how to open a chocolate shop, introduced you to the equipment necessary for the production of this beloved delicacy. We hope that this information will help you, and soon we will be able to visit your chocolate boutique.

Business in Russia. Guidelines for starting a business in the regions.
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* Calculations are based on average data for Russia

From 410 000 ₽

Investments

1,000 ₽

Average check

80,000 - 200,000 rubles

Net profit

3-6 months

Payback period

If you dreamed of getting a golden ticket to Chocolate factory Willy Wonka, this business idea is for you. A chocolate shop is a business for the soul, which brings a good income at minimal cost.

Chocolate is one of the most popular treats in the world. In Russia, the love for chocolate is growing every year. From 2013 to 2017, the consumption of chocolate increased from 6 to 8 kg per person per year. Since 2012, there has been a trend around the world called “little joys in life”: products and products that are advertised as stress relievers are gaining popularity. And chocolate, of course, is in the forefront.

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Thanks to such a demand for chocolate, the business selling it pays off in a matter of months and brings the owners a stable profit. The main thing in this business is an interesting assortment. After all, who are you going to surprise with an ordinary bar of milk chocolate? The chocolate market is very busy. It is important to stand out “from the crowd”. Now relevant beautiful packaging, figured chocolates, handmade sweets and original combinations of flavors. Chocolate makers offer ginger, candied fruit, chili and even bacon as fillings.

And we propose to open your own chocolate boutique. This is a great idea for a startup that has its own complexities, but with the right approach to business, you can achieve tremendous results: not only make good money, but also enjoy it.

How to start a chocolate shop from scratch

The initial stage in the implementation of any startup should be an assessment of all the advantages and disadvantages of the business. According to experts, entrepreneurs in this area can count on a profit of 200%.

Advantages and Disadvantages of the Chocolate Business

Advantages	Flaws
High profitability and profit Relatively small initial investment Belonging to the infrastructure of the holiday and entertainment (gifts, souvenirs, desserts) Seasonal shopping explosions. Especially on holidays and event days. Constant demand Fast payback The ability to develop several product lines	Perishable products Difficulty finding reliable suppliers of products High competition Mandatory product certification Narrow specialization in chocolate products

First, you need to decide on the format of the chocolate store. If the start-up capital allows, you can open your own small production. Then you can offer customers exclusive products and custom-made chocolates. To implement this idea, you will need to rent a production facility and purchase the appropriate equipment. In addition, the registration of permits will be required.

A simpler business format is to open a chocolate shop, where products from different manufacturers will be sold. In this case, the entrepreneur is faced with the task of finding reliable suppliers

You should also indicate the price category of goods. It is desirable that there is a wide range of products for sale at various prices. This will attract to the store large quantity buyers.

The concept of the project involves the opening of a figured chocolate shop. Today, figured chocolate is very popular. Chocolate figures are an invariable attribute of any holiday and a suitable gift for various occasions. Today, this type of sweets has stepped much further than the New Year's figures of Santa Claus and Snow Maidens. Some products can rightfully be considered a work of art.

However, in chocolate, the appearance is not so important, but also the taste. Therefore, in the beginning it is necessary to learn as much as possible about chocolate, the method of its preparation, and various recipes. To do such a business, you need to love chocolate and at least know a little about it. In the future, this knowledge will allow you to choose the right assortment and create an appropriate atmosphere in the store. It is desirable (but not necessary) to master the principles homemade chocolate. For clarity and easy assimilation of information, it is best to start by watching video tutorials on YouTube - there are enough handmade channels for making chocolate. For example, the basics of working with chocolate and its application are described on the nastia_chocolatier channel, the making of chocolate truffles can be viewed on the TruffelBro channel, and the peculiarities of making chocolate letters and sweets from Belgian chocolate are revealed on the Konffetki handmade channel. This knowledge can be useful not only for general development, but if in the future you plan to expand the range of services, conducting, for example, your own master classes on making chocolate. You should also research the manufacturers and suppliers of chocolate. It is worth considering foreign manufacturers who are open to cooperation in the Russian market. Having studied the theory, you can safely move on to practice.

Define the concept of a chocolate shop

Market analysis should lead you to an idea for your store. A promising idea will be such a model of a figured chocolate shop that will combine the idea of ​​original sweets and unusual gifts. The product itself can be described as "unusual gifts of chocolate." At the same time, the store will carry out only the sale of chocolate products, not dealing with its production.

Assortment range of the store gift chocolate may include:

• themed souvenir figurines for various holidays;
• unusual curly handmade sweets;
• custom-made chocolate in exclusive forms (for example, corporate logos, etc.);
• chocolate cards;
• chocolate on sticks;
• chocolate covered fruits;
• portraits made of chocolate.

This is only a small part of the assortment of products. Today the market offers many original solutions. After you have got a clear idea of ​​how exactly you and your store fit into the current market situation, you should make preliminary financial calculations.

Select assortment and suppliers of chocolate

Chocolate can be presented in various price categories - from luxury to budget. And here there is an interesting detail: Russian chocolate, according to the firm conviction of consumers, cannot be expensive, but imported chocolate easily. Therefore, sales in the store will also depend on how much the seller can convey to the buyer the subtleties of the recipe and the quality of the chocolate products. Handmade chocolate is especially appreciated. In this case, the focus is on a unique recipe, custom-made chocolate and exclusivity. Such a service can be a good competitive advantage as people enjoy giving gifts that are individually made.

When deciding on the assortment, it should be remembered that each type of product requires special storage conditions. For example, natural exclusive chocolate can be stored for no more than 15 days at a temperature of 16 to 20 degrees. To do this, you need to purchase special equipment, which is not cheap.

In addition, you can offer customers additional services. For example, the packaging and delivery of chocolate gifts. These options are convenient for buyers and profitable for the entrepreneur, and can provide a significant competitive advantage. It is also possible to offer rental of chocolate fountains. You can organize popular entertainment at various celebrations. The equipment itself for chocolate fountain will cost about 50 thousand rubles. But these investments will be able to pay off in 1-2 months. It is also possible to open a mini-coffee shop at the boutique, which will give an additional impetus to sales, because these two products complement each other perfectly.

You can find sponsors among the large chocolate manufacturers who will agree to partially offset your costs if you buy their products. Several premium chocolate manufacturers operate in Russia. Confael specializes in artistic and sculptural decoration. And for a curly chocolate shop, this is the most suitable option. You can consider cooperation with manufacturers " Chocolate house”, Gabor, Couverture, etc. There are also small chocolate shops and even individual craftsmen on the market, where you can find quality products at competitive prices.

The first purchase should be as varied as possible. Better to buy a little of everything. First, a wider assortment will attract more buyers. Secondly, it will allow you to determine what products can be imported in the future. During the first months of operation, it will become clear which products are the most popular. It will become the basis of the assortment. The rest of the goods can be purchased at a minimum, only for the product range.

Ready-made ideas for your business

When choosing a supplier and purchasing a product, you should immediately discuss all the terms of cooperation and possible risks. Chocolate figurines are a rather fragile commodity; sales depend on its integrity. Therefore, it is recommended to find out in advance how the goods are packed and delivered, what percentage of the battle, what are the conditions for compensation for substandard conditions. For the initial purchase of goods, funds will be required in the amount of 100-120 thousand rubles.

Select store location and premises

Choosing the right location is very important for a chocolate shop. Chocolate is bought on emotions, and therefore the ideal place to sell it is shopping centers with a large flow of people. Of course, rent in shopping centers is more expensive, but 12 m2 of retail space will be enough for a chocolate shop. You will spend 15-20 thousand rubles a month on renting premises in small shopping centers, in large cities and regional centers the amount will increase significantly. For example, in Rostov-on-Don, where the average price per square meter in a shopping center is 2.9 thousand rubles, renting a space in a not very popular shopping center will cost 35-40 thousand rubles.

When choosing a place, pay attention to the proximity of competitors. The products are quite specific and narrowly focused, so it is not recommended to open your store next to competitors. It is more advantageous to have a neighborhood with retail outlets with a similar theme. For example, a gift shop or coffee shop.

Decorate the retail space of a chocolate shop

Practice shows that an attractive design of a store boosts sales. Therefore, you need to take this point seriously.

Looking for inspiration and original ideas? Go to the internet. See what interesting features various chocolate shops come up with for their interior different countries... In Japan, for example, they came up with a design with the effect of hot chocolate dripping from the ceiling, which, as it were, flows down the walls of the store. Perhaps you will take an idea and adapt it to your store.

Also, a couple of tables can be an excellent solution, which will provide visitors with an opportunity to drink coffee and taste chocolate. It is recommended to define your corporate identity - choose your color scheme, logo and memorable name. Based on this, the design concept will be determined. About 70 thousand rubles will have to be spent on design and branding.

Purchase equipment

Since the production of chocolate is not planned, the entire list of equipment is associated with the organization of the retail space. These are showcases, special refrigerated display cases, equipment for storing products, cash register, counter, etc. Particular attention should be paid here to storage equipment. The specificity of the product obliges to observe a certain temperature regime and shelf life of chocolate. Temperature changes can have a profound effect not only on appearance products, but also on its quality. It is recommended to use a refrigerated display case or refrigerated chest for displaying products on a display case. In general, about 150 thousand rubles should be allocated for the equipment.

Set up your business

Before opening a figured chocolate shop, you will need to complete all the paperwork and obtain a trade permit. First of all you will need:

issue a legal entity person or individual entrepreneur;

choose the right OKVED for the retail trade in chocolate. 47.24.22 - Retail sale of confectionery products, including chocolate, in specialized stores. It should be remembered that if you plan to provide additional services (for example, open a mini-coffee shop, rent a chocolate fountain, etc.), then you must indicate the appropriate activity codes during registration;

all goods have quality certificates;

obtain permits from the SES and the fire service to work in the rented premises;

design a consumer corner.

Registration of a business and obtaining all permits will have to spend about 20 thousand rubles.

Pick up store staff

Now that almost everything is ready, you need to find the store staff. Girls are perfect for the role of sellers. They should know the types of chocolate, be able to make coffee, advise customers, be polite and friendly. For a small store to operate, one salesperson per shift is enough. Since it is supposed to work in shifts, there should be two salespeople on the staff. Perhaps, with the development of the business and the growth of sales, it will be necessary to hire two more employees. But at the initial stage, this will not lead to anything, except for additional expenses. The average salary of sellers is 23 thousand rubles. As a motivation, a bonus part of the salary can be provided, which is calculated on the basis of sales volumes.

In addition, the store may need a commodity specialist who will be responsible for the supply of products, organizing their storage, trade control, etc. If an entrepreneur has such skills, then he can save money by independently dealing with this issue. The same goes for bookkeeping. There is no point in hiring a permanent accountant. In a figured chocolate shop, there is not much work for an accountant. So the best option is outsourcing.

It is recommended to conduct an internship for employees so that they fully know the entire product and its features. Some chocolate vendors offer a staff training service. Employees must have a health book.

Define an advertising strategy for your chocolate store

The buyers of the figured chocolate shop can be both individuals and corporate clients. Recently, more and more companies choose chocolate gifts as corporate presentations.

When opening a store, you should carefully consider the promotion channels in order to reach the entire target audience. A good advertising for a store would be its own website or account in in social networks... Prepare flyers and business cards - they can be flavored with chocolate scent. Attractive design and bright signboard are also advertising. If the rented space allows, arrange a shop window. Practice shows that people come to shops with beautiful windows much more willingly.

Ready-made ideas for your business

Another promotion tool can be "aroma advertising". Tasty scents attract shoppers and drive purchases: a tool that has long been practiced in marketing. And coffee aroma is on the leaders' lists in terms of effectiveness. Therefore, it is recommended to purchase a dedicated chocolate making machine. different kind... Delicious smell of freshly cooked chocolate drink will attract buyers and serve well as additional advertising. And you can treat the first visitors to hot chocolate for free when making a purchase.

Advertising can be monthly product tastings, various discounts and promotions, a bonus program for regular customers, etc. It is also possible to organize a chocolate tasting on the opening day of the store. It is recommended to plan your project so that the store opens on the eve of a holiday. So in the first month of work you will be able to ensure a good sales volume. In total, about 50 thousand rubles will have to be spent on advertising for the store.

We count costs and profits

Let's sum up how much money is needed to open a chocolate shop. An approximate list of costs looks like this:

business registration - 20 thousand rubles;

shop decoration and rent of retail space (deposit for 2 months) - 90 thousand rubles;

initial purchase of goods - 100 thousand rubles;

purchase of equipment - 150 thousand rubles

In total, it will take from 410 thousand rubles to open a shop of shaped chocolate. This figure can vary depending on the size of the business and the city in which it is being implemented. At the same time, do not forget about monthly expenses, which include the wage fund, rent of premises, additional purchase of goods, etc. On average, monthly expenses for these items will be 80 thousand rubles.

Now let's calculate how much you can earn in the chocolate business. The cost of one chocolate figurine ranges from 150 rubles and can go up to 2 thousand rubles - it all depends on the scale of the product. The average price of a ready-made gift is 1,000 rubles. To work "to zero", you will need to sell at least 3-4 per day gift set... A store can bring in 200 thousand rubles a month or more per month. Thus, the initial investment can be recouped in the very first months of operation. This will be possible if you choose the right assortment and plan advertising promotion.

We calculate the risks

Like any business, a figurine chocolate shop can face risks.

Risks related to the quality of chocolate. The main threat is associated with the fact that the products are very fragile and perishable. Therefore, any mistake in delivery or storage can lead to damage to the goods. To avoid this, you should choose reliable suppliers and negotiate with them the issue of compensation for substandard in advance.

Technological risks. You should also choose good equipment for storing chocolate and correctly calculate the required volume of purchases so as not to store excess. And here it is worth mentioning the technological risk that may arise due to equipment breakdown. To avoid this, one should not only choose high-quality equipment, but also establish those. maintenance, including preventive inspection and repair.

Competition. Another risk is high market competition. Indeed, today chocolate is very popular - and many entrepreneurs open a business related to it. It will not be easy for a new market participant in such conditions, but high-quality products, an active advertising campaign and an original proposal can correct the situation in your favor.

Costs with the wrong purchasing strategy. The next risk is associated with errors in planning procurement volumes. If you buy a lot of goods, it may deteriorate; if you buy a little, you lose part of the profit. Particularly attentive to the volume of purchases should be taken before various holidays, when sales increase significantly. Therefore, it is recommended to take care of the purchase of goods in advance in order to fill the warehouse completely.

Checklist for opening a figured chocolate shop

Key figures:

The starting threshold for entering the business is 410 thousand rubles.

Net profit - 80-200 thousand rubles.

The payback period is 3-6 months.

The average check is 1 thousand rubles.

Basic steps:

Study of the topic and analysis of the chocolate market

Defining the concept of a chocolate shop

Preliminary financial calculations

Selection of assortment and suppliers of chocolate

Choosing a store location

Decoration of the retail space of the store

Purchase of commercial equipment

Business registration

Selection of sellers and other personnel

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