Squirrel vodka reviews. Original vodka "Belochka

03.10.2021 Dough

Vodka "Belochka" appeared on the alcoholic beverages market quite recently, but managed to win a lot of fans. Traditionally, this drink is produced with a strength of 40 turns in glass containers, has a convenient and practical packaging. Its originality is emphasized by an unusual label on the bottle.

Brand history

The name of the Belochka vodka was born from a simple joke. The name and general concept of this alcoholic product is based on the concept of "delirium tremens", meaning insanity and alcoholic psychosis.

According to the results of research on the perception of this brand by consumers, many treat it very positively and even with humor. It carries a certain element of irony. Vodka "Belochka" is perceived as anti-alcoholic, reminiscent of the consequences of consuming this drink.

Original idea

Belochka vodka is very popular due to its non-standard design and excellent taste, which delight consumers. The idea of making this alcoholic drink is to convey to the buyer the meaning and manifestation of the disease, as well as to present all this in an ironic form. It is one of the alcoholic products that have a kind of anti-alcoholic connotation.

Belochka vodka from the start of production was supposed to take on a certain, rather unusual role. She must convey to the buyer that he drinks alcohol in moderation, as there will be certain consequences.

Unusual design

A bottle of vodka "Squirrel" in its shape somewhat resembles a flask, on the front side of which there is a mad squirrel, and on the opposite side - the back of this animal. Depending on the type of alcoholic drink presented, the position of the animal and the general attributes may change.

During the development of the Belochka vodka label, a unique printing technology was used, since the contour of the face and the logo are covered with luminescent paint that glows. In the dark, the label looks quite ominous, but manufacturers say that this decision did not frighten consumers, but, on the contrary, amused them.

The cap on the bottle must be screwed and made of metal. There is no dispenser on the neck. Advertising of products also turned out to be quite original and creative, aimed at overcoming addiction with humor.

Composition of the product

Vodka with a creative name and design has a balanced composition and contains components such as:

drinking water;
ethanol;
granulated sugar;
alcohol;
alcohol infusion of hazelnuts.

This alcoholic drink is made in Russia, it has a strength of 40 vol. and an energy value of 224 kcal / 100 cm3.

Taste qualities

Vodka "Squirrel", a photo of which will help you choose a quality product, has a not too strong smell, which is perceived well enough. There is some sweetness in the taste, but it is pleasant. By its softness, such vodka is considered the best option, since it is very easy to drink.

What are the varieties?

Belochka vodka has several varieties and can be infused with products such as:

cones;
mushrooms;
nuts;
herbs;
coconut.

In addition, there is a special vodka called Tryn-grass. Vodka, infused with nuts, is made strictly according to traditional recipes and it takes into account absolutely all the classic technologies for creating this alcoholic product. It does not contain any artificial additives or flavors. This vodka contains exclusively high quality alcohols and natural tinctures.

Vodka can be infused with cones collected from Russian forests. It is characterized by the fact that it provokes a slight clouding of the mind, so you need to drink it wisely. It is imperative to observe the measure of alcohol consumption, otherwise the "squirrel" will come.

Coconut vodka is considered truly unique and unique. It differs from everyone else in its unique manufacturing method. It is classic yet with an original tropical flavor. It has a delicate and unusual aroma. It is best consumed chilled.

Vodka "Belochka" with mushrooms is considered a truly classic drink. The composition contains permitted mushrooms, so the drink does not cause any hallucinations and mental disorders. It has a rather original taste. This alcoholic drink is suitable for all dishes made from mushrooms and game. It will perfectly complement the festive table.

Vodka, infused with herbs, allows you to see the world in a completely different way. It is intended for creative and creative people who are able to appreciate its unusual taste and unique aroma. The product contains only the best alcohols, oregano and lavender tinctures, as well as specially prepared softened water.

Tryn-grass tincture is made according to a special recipe, which implies the use of only those herbs that help to cope with life's difficulties with a smile and ease. It has an emerald hue, as well as a rather scorching and original taste.

This alcoholic drink can be liked by absolutely everyone, and everyone can find something special in it.

Benefits of vodka

Vodka with a rather unusual name "Belochka" appeared just recently, but it is already very popular. In the manufacture of this alcoholic drink, traditional ingredients were used, which give it a unique taste and original aroma.

Some types of this vodka have a slightly sweet taste, which gives them a unique flavor. It is very easy to drink, but it is imperative to know when to stop when consuming this alcoholic drink.

Vodka is very popular with customers, as it has an unusual packaging design, affordable cost and good taste. In addition, you can buy it at absolutely any store that sells alcoholic beverages.

Product packaging

The new original vodka called "Belochka" is presented in a wide range, and also has an original design that draws attention to the problems existing in society. The new vodka is served in a mystical and scary way, which is why it encourages consumers to return to a healthy lifestyle. Vodka, made in black design, warns its customers that excessive consumption of alcoholic beverages can lead to quite dire consequences that negatively affect health and life.

This is a completely new, unusual vodka with a bright, rich taste that does not cause any unpleasant sensations at all. In addition, it is considered a great advantage that there is no hangover the next day.

Vodka is harmful - everyone knows about it. But manufacturers usually convince us of the opposite, presenting this product from the positive side in every possible way. Fortunately, Russia still has an honest manufacturer, not devoid of a sense of humor.

Meet the Belochka vodka, the packaging of which should scare away customers and warn about the dangers of alcohol abuse. But we are in Russia and the people liked the original marketing move so much that this brand of vodka quickly became popular.

The peculiarity of Belochka vodka is a terrible animal that reminds a person that if he does not stop, delirium tremens are not far off. Well, if a drunk person sees a bottle in the dark, he may be seriously scared, because terrible eyes look into the soul.

Unusual concept

Vodka "Squirrel has come!" is very popular for its non-standard design and excellent taste, which delight consumers.

The idea behind the production of Belochka vodka is directly to convey to the end customer the meaning and manifestation of the disease and to present all this in a more humorous and ironic form. She is one of the most honest alcoholic products that have a certain kind of anti-alcohol overtones.

That is why the designers had to design the label in such a way that it not only caused laughter, but also warned people against excessive alcohol consumption.

When developing the design of the vodka packaging, an absolutely unique and inimitable printing technology was applied, because a special paint was applied to the contour of the muzzle, as well as the logo used, which gradually accumulates light and then gives it away in complete darkness.
In the dark, it all looks the same as in a horror movie, but the producers claim that such a decision did not frighten the buyers at all, but, on the contrary, even somewhat amused them.

About the producer of Belochka vodka

"Golden Manufactory" is one of the largest companies in the Russian alcoholic beverages market, the main activity of which is the distribution of the highest quality spirits. The largest regional companies - distributors of alcohol in all regions of Russia and the CIS are not just partners, but part of the business of the Zolotaya Manufaktura company.

Long-term relationships based on trust and mutual assistance are the key to constant growth in sales volumes and confidence in the future.
Representative offices of the company have been opened in all major cities of Russia, which directly sell the company's products directly to the retail network.
For timely control and response to changes in the situation, we use the latest sales planning system based on e-sales Lawson.This program allows you to analyze and plan sales in real time by channel of retail outlets and in each individual outlet.

The bottle of the original "Squirrel" vodka in its shape somewhat resembles a stylish flask, on the front side of which a mad squirrel is drawn, and on the opposite side the back of this very animal. Depending on the type of vodka presented, the position of the squirrel and the general attributes that are contained on the bottle change.

The lid on Belochka vodka is certainly screwed and made of metal.
There is no dispenser on the neck of the bottle.

Vodka "Belochka" is one of the most honest alcoholic drinks of this type, which make it possible to overcome all difficulties and problems with humor.

On the bottle is painted a redhead, with twisted teeth and a huge mouth, a terrible squirrel, which makes the design of this vodka quite original, and this attracts customers, but at the same time makes them think about the dangers of drinking alcohol.

Vodka "Belochka" has a mild smell, which is perceived quite well. A certain sweetness is felt in the taste of vodka, but it is quite pleasant and even. By its softness, Belochka vodka is quite an acceptable option, because it is drunk quite easily and does not “tear” the throat.

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Description and properties of Belochka vodka

Ingredients: corrected drinking water, rectified ethyl alcohol "Lux", sugar, alcoholized infusion of juniper, alcoholic infusion of hazelnuts.
Fortress: 40%
Information on the label: Produced and bottled in Russia. Limited edition
The energy value: 224 kcal
Color: transparent
Smell: classic vodka
Taste: smooth, slightly sweetish
Varieties: Squirrel on mushrooms, Squirrel on coconut, Squirrel on cones, Squirrel Tryn Grass

Storage conditions: from -15'C to + 30'C.

Best before date: is not limited

The bottle resembles a flask in shape. The vodka symbol is a squirrel from the social advertisement of the Ministry of Health and Social Development, the back of a squirrel is depicted on the back of the bottle. Depending on the type of vodka, its position and attributes change.

Screw cover made of metal. Thanks to the special composition, the name, teeth and eyes of the squirrel burns in the dark. There is no dispenser on the neck. As already noted, the squirrel is the heroine of social anti-alcohol advertising, where she utters the phrase: "If you drink, then I go to you." The producers of the drink seized on the already untwisted plot and managed to catch not only the squirrel by the tail, but also good luck.

Vodka "Squirrel. I came "two years in a row became the owner EFFIE “Brand of the Year” award in the category "Alcoholic drinks". Manufacturers recommend turning off the TV before using, quitting the Internet and reincarnating as your beloved present!

Belochka vodka is the most honest vodka that helps to overcome all problems with a smile.

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Testing of vodka "Belochka"

Advantages: inexpensive and hangover-free vodka.
Flaws: the taste of pine nuts is not felt.

We bought this vodka for a corporate party. The drink itself is, in principle, normal, I tried it for the sake of interest. Neither taste nor smell of alcohol is observed. The composition includes alcoholic infusions of pine nuts and lingonberry leaves.

And in "Belochka" with a green label, infusions of juniper and hazelnuts are indicated in the composition. I don’t know about the latter, but there are no aftertastes in the "Squirrel on the cones". At least a pronounced pine nut flavor. And the color is transparent, like cedar and lingonberry leaves.

My test survey did not reveal any bad consequences among employees: no hangover syndrome, no dry mouth. The vodka is neither bad nor good. The most ordinary. And the price is very budgetary.

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Vodka "Squirrel on a coconut"

The color of the vodka is transparent.
The vodka has a mild, classic aroma.

This vodka is unique. It differs from other species in its original recipe. The composition includes alcohol Lux, infusion of grapes, infusion of coconut flakes, infusion of mango. Real Russian vodka with a tropical taste. Recommended to be consumed strongly chilled.

Vodka "Squirrel on nuts"

Vodka "Squirrel: I've come!" prepared according to the traditional Russian recipe according to the classic vodka technology, without the use of any artificial flavors or additives.

The composition contains only natural ingredients:

grain alcohol "Lux",
sugar,
artesian water,
infusion of juniper,
infusion of hazelnuts.

Vodka "Squirrel on cones"

Vodka has a very mild classic taste.

Vodka "Squirrel: I have come!" On cones ”is prepared on the very cones that the cones need.

The composition includes only natural ingredients from Russian forests:

the best alcohol Lux,
infusion of pine nuts obtained from cones harvested by hand in taiga Siberia
infusion of lingonberry leaf.

Vodka on cones causes a slight clouding of the mind, therefore it is not recommended to consume this drink in unlimited quantities. It is important to know the measure - each has its own.

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Vodka "Squirrel on mushrooms"

Vodka is transparent in color.
Vodka has a pleasant aroma of strong alcoholic drink.
Vodka has a mild taste with a slight bitterness.

Vodka "Squirrel on the grass"

Each of us is a bit rastaman at heart. Don’t worry, be happy! Disconnect from the matrix and be free! Turn on the right music, hear new sounds, open up the versatility of this world, feel the taste of life! A squirrel on the grass is a vodka created for people who can think in Russian.

Its recipe includes:

high quality grain alcohol,
specially softened water,
as well as infusions of lavender and oregano.

The squirrel works wonders! It remains only to call her.

Tincture "Squirrel tryn-grass"

Squirrel tincture: I came! Tryn-grass "is made according to a secret recipe only from those Russian herbs that help to overcome any problems with a smile.

The drink contains:

high quality grain alcohol "Lux",
specially softened water,
alcoholic infusions of chamomile, caraway seeds, dill and sage.

The novelty has a rich emerald color and an intense, slightly scalding taste.

Belochka vodka will appeal to everyone, and anyone can find something special in it. And the original design and creative advertising with humor will show what happens if a "squirrel" came to a person.

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Cocktail recipes with Belochka vodka

Cocktail "V and V"

50 ml - vodka
75 ml orange juice
75 ml grapefruit juice
20 ml lemon juice (½ fresh lemon squeeze)

Add ice to a shaker and pour all the ingredients, mix. Add ice to a highball and pour the drink. Decorate with a slice of lemon and orange.

Cherryboss cocktail

50 ml vodka
150 ml cherry juice
20 ml lemon juice (fresh)

Put ice in a highball and pour vodka, juice and lemon juice on top.

Pineapple cocktail

50 ml vodka
150 ml pineapple juice
20 ml lemon juice (fresh)
20 ml orange juice (fresh)
2 tablespoons of sugar

Preparation

Put ice and all the ingredients in a shaker.
Mix vigorously.
Add ice to the highball and pour the drink.
Decorate with an orange slice.

If you buy yourself 1-2 versions of syrup syrups, then the range of possible cocktails will be much wider. It is best of course to use good syrups, but as a last resort, you can buy regular syrup at the store. The quality is certainly worse, but for lack of the best it can be used.

Cocktail "Morning with your beloved"

50 ml vodka
100 ml pineapple juice
75 ml milk
30 ml coconut syrup

Preparation

Put ice in a shaker, add all ingredients and mix vigorously. In the presence of ingredients, such as syrup and juice, pronounced in terms of taste, the taste of vodka will not be felt!

You can add a scoop of ice cream or a banana and beat in a blender. As a result, from the ingredients that are usually found in every refrigerator, you get a great cocktail.

Also, adding 5-10 ml of grenadine syrup to vodka mixed with orange or pineapple juice, you will give the cocktail an original bicolor and diversify the flavor range.

Another cocktail option

50 ml vodka
100 ml pineapple juice
50 ml orange juice
10 ml GRENADINE syrup

Preparation

Put ice on a highball and pour all the ingredients except the syrup. Stir. Add the syrup without stirring. Decorate with an orange slice.

Cocktail "Goddess"

The composition includes:

100 ml melon juice
50 ml martini,
50 ml of vodka.

We mix everything in a glass, decorate the glass with a slice of lemon or orange.

Cocktail "Cosmopolitan" (female cocktail with a masculine character)

Composition and proportions:

plain or lemon-flavored vodka - 45 ml;
orange liqueur Cointreau - 15 ml;
fresh lime juice - 7-8 ml;
cranberry juice - 30 ml.

All ingredients are mixed in a 3: 1: 0.5: 2 ratio (3 parts vodka, 1 part liqueur, half a lime and 2 parts cranberry juice). Lime juice can be replaced with lemon juice, there is no significant difference between them.

Cooking technology:

1. Chill a martini glass by filling it with ice cubes.
2. Add all ingredients together with ice to a shaker and mix.
3. Throw the ice out of the glass.
4. Pour the cocktail from the shaker into the glass.
5. To decorate "Cosmopolitan" you can put a slice of lemon or orange on top, but in most cases it is served unadorned.

It is customary to drink "Cosmo" in small sips, trying to catch all the notes of its mild taste.

Vodka is not felt in the composition. I also advise you to watch a video in which a professional bartender shows you how to properly make this cocktail.

Cocktail "Bloody Mary"

Ingredients:

tomato juice - 150 grams;
vodka - 75 ml;
lemon juice - 15 ml;
salt - 1 gram;
pepper - 1 gram;
celery - 1 sprig;
Tobasco sauce - 3 drops (optional);
Worcesters sauce - 3 drops (optional)

Worcester sauce is an English sweet and sour herb made with vinegar, sugar and fish. Tobasco is a spicy hot sauce made from pepper, vinegar and salt. At home, these two ingredients are rarely used, but they do not significantly affect the taste, so they can be discarded.

Cooking technology:

Pour vodka into a tall, large glass (highball).
Add salt, pepper, lemon juice and mix well.
Add ice.
Pour in tomato juice, add Tobasco and Worcesters sauces (optional), stir again.
Put a sprig of celery into a glass.
Serve with a straw.

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Belochka vodka and Red Bull

40 ml of vodka,
120 ml Red Bull Energy Drink (1: 3 ratio),
4-8 ice cubes.

Preparation

Ice is placed in a glass, then liquids are added there (the sequence is not important).

This is one of the explosive cocktails that includes the recently launched Red Bull Energy Drink. For the first time this drink appeared several years ago in the bars of Western Europe.

Vodka with redbull in the indicated proportions invigorates a person and causes him a surge of energy. But with this cocktail you need to be very careful, as it puts a strong strain on the heart. It is not recommended to drink more than two servings per evening.

Perestroika cocktail

30 ml of vodka and rum,
90 ml cranberry juice,
15 ml sugar syrup
a few drops of lemon juice.

Preparation

All components are added to a glass and mixed. Decorate the drink with a slice of orange.

The recipe for this cocktail was developed in the Soviet Union; it is said that in the late 1980s it was served only in elite establishments in Moscow and St. Petersburg to foreign guests and the party elite.

The drink symbolized freedom and change in society. Although the era of "Perestroika" has long passed, but this recipe is popular today, however, it has ceased to be elite.

Cocktail "Cossack dose"

45 ml of vodka,
15 ml of brandy,
15 ml cherry brandy.

Preparation

Everything mixes in a shaker and whips well.
The drink is served in small antique style glasses.

The drink first appeared in the late 1980s in the United States. His recipe was developed by one of the Russian émigrés.

The cocktail got its name due to its high strength, so only real Cossacks can drink even one portion in one gulp.

Cocktail "Impudent monkey"

It is noteworthy that the cocktail recipe for Impudent Monkey - so exciting and amazing - is surprisingly simple. Even those who have barely begun to learn all the subtleties and secrets of bartender's art can create it.

The composition of the cocktail Impudent Monkey includes only three ingredients. This:

white rum (20 ml);
vodka (20 ml);
orange juice (75 ml).

Of course, this cocktail will also require a shaker and some ice cubes.

Preparation

First of all, you need to pour ice into a shaker, and then add the listed ingredients, observing a strict sequence: first vodka, then rum, and finally orange juice.
Now it remains only to thoroughly mix all the constituent components together and pour the cocktail into a special tall glass - the most suitable option for this purpose is a highball.
You can put a few more ice cubes on top, and then decorate the cocktail with a thin slice of lemon or lime.

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Cocktail "California screw"

30 ml of vodka,
45 ml grapefruit juice
45 ml orange juice

All components are added to the mixing bowl and mixed. Served in tall glasses with an orange slice on the wall.

Vodka "Squirrel" with Sprite

50 ml of vodka,
150 ml of soda Sprite (Sprite),
a few slices of lime
small ice cubes.

First, several pieces of lime, along with the peel, are placed on the bottom of the glass, then almost the entire glass is filled with ice cubes. Then mix the vodka with the sprite and add the mixture to the glass. They drink this cocktail through a straw.

The recipe for vodka with a sprite appeared several years ago on the Internet, we can say that this is a "folk" low-alcohol cocktail that is very popular with young people.

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How to drink and enjoy vodka

It is difficult to imagine a primordially Russian feast without vodka. It is customary to celebrate any significant event in life with it. But in order for the celebration to pass without excesses and to leave pleasant memories in my memory, I advise you to read about how to drink vodka correctly. Knowing a few nuances, you will be an adequate cheerful person all evening, and in the morning you will wake up without headaches.

Training.

Drinking vodka should begin with preparing the body for large doses of alcohol.

A few hours before the feast, you can drink 50 ml of vodka so that the body begins to produce in advance substances that block the effects of alcohol. This method is popularly called "start the liver" or "vaccination".
An hour before the feast, it is better to eat something fatty, for example, a sandwich with butter or a piece of bacon. True, fatty foods do not absorb alcohol, they only postpone the onset of its effect, after a while you will still get drunk.
For absorption of alcohol, activated charcoal sold in a pharmacy is ideal. It is enough to drink 6-8 tablets 20-30 minutes before the holiday, and you are almost guaranteed not to "pass out" at the table.

Drinking

Only a little misted vodka brings pleasure.

In no case should it be warm. The bottle is pre-cooled for 2-3 hours in the refrigerator, but not in the freezer.

"Frozen" vodka with pieces of ice instantly intoxicates, because the frozen water crystallizes on the walls or bottom of the bottle in the form of ice, and almost pure alcohol is poured into the glass, which freezes at a lower temperature.

Vodka should be cold, but not icy

It is better to drink vodka from 50-gram glasses in one gulp.

First you need to exhale deeply, then take a sip on the next inhalation.
After that, breathe out deeply again, getting rid of alcohol vapors, and bring a piece of aromatic bread to your nose to "smell" what you have drunk.
Then they eat vodka, starting with hot hearty dishes and gradually moving on to cold ones.
It is not recommended to drink vodka or, in extreme cases, to take drinks that do not contain carbon dioxide, which irritates the walls of the stomach, leading to rapid intoxication. In this regard, juices, fruit drinks and compotes are safe.
Experts recommend taking a three-minute break between the first and second glasses. After the third glass, if possible, leave the table for 15-20 minutes and take a walk.

The rate of vodka drunk is an individual concept, each has its own. It's time to stop drinking when it becomes difficult to take a sip and the vodka just "does not fit". This is the surest signal, when it appears, it is better not to overpower yourself, even if the company requires it.

Do not mix vodka and other alcohol. Although there is no scientific evidence, many people know from experience that drinking alcohol can only increase the degree.
Will you drink something stronger than vodka? I do not think. When the degree drops, get ready for a tough morning ...
In winter, after a large dose of drunk vodka, you should not go outside to freshen up. You will most likely get even more drunk. Dancing or other moderate physical activity will help you sober up a little.

Next day

The next morning, after a stormy celebration, you cannot improve your health with alcohol, including beer. Drinking alcohol to relieve a hangover is a sure way to alcoholism and binge drinking for several days.

To improve your well-being will help:

brine,
mineral water,
broths,
warm shower
walk in the fresh air.

It is better not to drink coffee, even one cup can raise already high blood pressure, increasing the load on the heart.

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How to eat vodka to avoid a hangover?

Probably, each of us is familiar with the situation when pleasant gatherings with friends end up with the next morning feeling poor. And then the question arises of what to eat vodka next time to avoid this.

In fact, the answer lies on the surface: it is better to simply not drink at all, and then problems will not arise. This is true, but now we will not consider questions of morality, to drink or not to drink - each person decides independently.

But the culture of drinking spirits is useful information that may be useful to you. So, than eating vodka is best.

Have a snack or drink

The question often arises whether to drink or eat vodka. Do not hesitate, drinking is a sign of bad taste, besides, as doctors say, it is this way of drinking alcohol that brings the most harm to the body.

The ingestion of alcohol into the stomach is perceived as poisoning, therefore, due to the water available in the body, this product will be washed out. But if you drink it down, it will be perceived by the body as a flush that has already taken place.

This will speed up the onset of drunkenness and lead to various health problems.

Foods that should not be eaten

Wait a little longer, we will soon move on to considering what is the best vodka snack. First, let's remove from the menu what is completely inappropriate for this purpose. First of all, we send pastries and cakes with cream back to the refrigerator. Any product requires splitting and assimilation.

Alcohol and sweets are two competitors. In this case, first of all, the body will break down sweets, because glucose is most important for it, and alcohol will poison the body. The result is a quick intoxication and a severe hangover, since toxic substances have long affected the body.
The second product to be removed from the table is chocolate. In combination with alcohol, it will put a strong load on the pancreas, and in addition, it will block some of the ducts. Fresh tomatoes should also not be placed on the table, as they enhance the negative effect of alcohol.
But the next point may surprise you: Remove fatty and fried meats from your snack list. Such dishes exacerbate and prolong the effect of the alcohol. Plus, this is an additional burden on the liver.
You should not get carried away with hot snacks, pickled cucumbers (as opposed to pickles), as well as grapes, watermelons and melons.

What will we eat

We have already realized that sweets and heavy foods, that is, sausage, fried meat, are not at all what we need. Then what is better to have a snack of vodka?

In the traditions of the Russian people, there is a rule to have a snack with vinaigrette, and this is very wise. This salad contains a complete set of vegetables, sauerkraut and pickles, onions and vegetable oil. What the doctor ordered.
It is very important to supplement such a snack with meat or fish. That being said, it's best to choose boiled or baked lean meats. However, fish will be the best choice, so serve mackerel or herring whenever possible.
If this is not possible, then you can take fish oil capsules.
Baked or boiled vegetables make a great snack after the main course when the toast continues. Now you know how to eat vodka correctly, and you can prepare the table for meeting guests.

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Squirrel. I came! received the EFFIE Brand of the Year award

If last year Belochka impressed the expert jury of the award with a loud entry to the market and the paradoxical nature of the concept - "honest vodka, carrying the spirit of self-irony and warning of the dangers of excessive alcohol consumption" - this time the brand was noted for the effectiveness of communications with the consumer with a limited budget for promotion in conditions of full a ban on alcohol advertising.

Compared to 2011, sales of Belochka. I came!" grew by more than 200%, trade mark turnover in 2012 amounted to 2.1 billion rubles. Today, products manufactured under the TM “Belochka. I came!" exported to 10 CIS countries, and in Russia it has a share of 0.91% of the total vodka market.

The brand's philosophy is as deep as a rabbit hole, it is provocatively interactive, and the main "weapon" of communication is paradox and hyperbole. This is the basis for Belochka's interaction with the target audience.

As a result, Belochke and her fans together create a meaningful content for the brand, provoke reflections, feedback and involve more and more new groups of people in the exchange of opinions: the number of messages, photos and videos about Belochke in 2012 is measured in tens of thousands. This marketing model has driven the rapid growth of brand awareness (23.5% in Q1 2013).
The brand's ideology was partly revealed in the December 2012 series of Internet publications "Conversations with a squirrel", as well as videos "Conversations with a squirrel" on YouTube, which received almost 1.4 million views and caused a lot of comments.

The jury of the competition also emphasized that not only its consumers, but also those who do not drink alcohol at all became Belochka's fans: "Squirrel is a rare example of a brand that has managed to make many of its natural opponents supporters."

Paradoxically, Belochka contributes to the state anti-alcohol campaign, acting not through a system of restrictions and prohibitions, but by influencing deep emotions and the instinct of self-preservation. The slogan of the brand is “Know when to stop, and the squirrel will not come to you!

Naming

Vodka "Squirrel: I've come!" was born out of a simple joke. "I came!" - not a slogan, as many media outlets and Internet users still believe. This is part of the name of the registered product.

This is what vodka is called in all documents. This joke is based on the polysemantics of the word "squirrel". In Russian, this is not only the name of the animal, the favorite of children.

It's the same:

name of the disease,
alcoholic psychosis syndrome,
madness.

The squirrel in the culture of Russian jargon is the hero of many anecdotes, stories, poems, she has always been a popular character in countless jokes. Advertising work in recent years has shown that advertising with the participation of squirrels allows you to sell anything: from Mercedes cars to sneakers and the fight against alcoholism.

Design product

“Aside from a joke, the idea of vodka was to convey to the consumer the meaning of delirium tremens,” the company says. - This is the most honest vodka with anti-alcohol overtones. This vodka was supposed to take on an unusual, paradoxical social role from the very beginning.

The squirrel had to inform the consumer: "Know the measure - and the" squirrel "will not come to you!" It was with this in mind that the designers were given the task of drawing an animal that could not only cause laughter, but also scare a little. "

During the development of the product, a unique printing technology was used - phosphorescent paint was applied to the contour of the face, eyes, teeth, squirrels and the logo, which accumulates daylight and gives it away in the dark.

In the dark, it looks like a horror movie. But the company assures that this move did not frighten, but amuse the consumer very much.

Exit on the market

When the process of launching the "Belochka: I Came!" in production came to its logical conclusion, on November 25, 2010 an anti-alcohol video of the Ministry of Health of Russia appeared on the Internet.

In this video, a shabby, rat-like squirrel spoke in a human voice and behaved inappropriately, symbolizing delirium tremens.

The creative video aroused a lively emotional reaction from Internet users. It ended with the words of the crazy squirrel: “Thump? Then I'm coming to you! "

In the first four months after its release, it received over 3 million views. Later, the squirrel of the Ministry of Health has its own microblog on the social network Twitter, in which she wishes health to people who drink and persuades them to stop drinking alcohol.

The company assures that there was no borrowing of the idea of the Ministry of Health. The company independently and for a long time prepared the release of the product. It just so happened that the squirrel first promised to come in an anti-alcohol social video, and two months later appeared on the vodka label. A heated discussion began on the Internet and the media about this.

The opinion of the Ministry of Health

The Ministry of Health itself was unpleasantly surprised that the alcoholic squirrel was transformed into a trademark. “We believe that the registration of the presented designation as a trademark, due to the main focus of the“ Hell's squirrel ”on the fight against alcoholism, will be contrary to public interests," said the representative of the ministry A. Vlasov.

He referred to the provision of the Civil Code of the Russian Federation (subparagraph 2, paragraph 3, art. 1483, part 4), which does not allow state registration as trademarks of designations that are or contain elements that are contrary to public interests, principles of humanity and morality. ...

“It turned out to be a scandal, an event, and this always works for promotion,” the company representatives say. “The only thing that the Ministry of Health has achieved is to create an excellent promotion for a new product - vodka“ Belochka: I Have Come! ”, Which was presented with great success two months after the release of the video at the exhibition“ Prodexpo-2011 ”.

The emergence of this vodka caused a massive response. Over the course of several months, many publications and hundreds of thousands of mentions of this product, discussions on forums and social networks have appeared on the Internet. There were products of folk art dedicated to this vodka, poems, demotivators, pictures.
In addition, the product began to be promoted by the consumers themselves by word of mouth, everyone began to tell each other about it, buy it en masse for corporate events and give it as a souvenir.

When promoting the brand "Belochka: I Came!" traditional media were also used based on the generation of content by the Internet users themselves.

Reaction of TV companies

Regional TV companies, including the state TV channel “Saint Petersburg” 1, announced the appearance of the vodka “Belochka: I Came!” In their newscasts. on store shelves. The tabloid press reacted to the product's appearance just as violently, publishing news posted on the Internet in print media.

As a result, sales of Belochka: I Came! Vodka demonstrated amazing dynamics, which has never been seen by any new brand entering the vodka market.

According to the company, if in February 2011 10 thousand decaliters of vodka were sold, then in April - already more than 20 thousand, in May - more than 30 thousand, and in September - more than 80 thousand decaliters.

At the end of 2011, the aggregate share of sales of all brands of the company in the Russian market was 2-2.5%. The company "Zolotaya Manufaktura" LLC had direct contracts with all the largest federal retail chains. The bulk of the company's sales is in the mass-market vodka segment.

The owners of the brand say that at the moment they have not spent a dime on its recognition, “everything was done by the society itself, the idea was so relevant and in demand”.

www.advertology.ru

Benefits of the drink

Vodka with a rather unusual and original name "Squirrel: I've come!", Appeared relatively recently, but has already gained quite a lot of popularity. In the production of such vodka, traditional components were used, which give it a unique taste, a rather original aroma.

Some variants of vodka have a sweetish taste, which gives them some piquancy and their own flavor.
This vodka is drunk quite easily and does not cause a very strong hangover syndrome, however, in any case, you definitely need to know the measure when using such an alcoholic drink.
Belochka vodka is quite popular among consumers, because it has a very unusual package design, good taste, and also a very reasonable price.
The good quality of the vodka is ideally matched with its affordable price.

Today you can buy Belochka vodka in absolutely any store that sells alcoholic beverages.

New original packaging

The new original vodka "Belochka" is presented in a rather unusual way, the original design of which draws the attention of buyers to the existing problems.

The new Belochka vodka is presented in a terrible mystical black form, which is why it encourages consumers to return to a healthy lifestyle. Black "Squirrel" warns the consumer that excessive consumption of alcoholic beverages can lead to rather disastrous consequences that negatively affect his life and health.

com / wp-content / uploads / 2017/11 / pic1_7061.jpg "alt =" black "width =" 640 ″ height = "409 ″ />

This is a completely new, but rather unusual vodka with a bright and rich taste, which does not cause absolutely any unpleasant sensations. In addition, the big advantage of such vodka is that the next day there is practically no hangover, but it must be consumed in small quantities.

Black vodka "Belochka" contains only the best components, which is why it has amazing taste.

Its affordable cost is simply ideally combined with the highest quality of these products, which attracts a huge number of consumers. The unusual color of vodka is due to the use of a certain specialized natural dye.

nalivali.ru

Like vodka "Belochka: I came!" fought the state

The Industrial Property Institute has finally registered a new alcoholic brand. Now our dear fellow citizens will be able to warm their souls with vodka called "Squirrel: I have come!".

Rospatent granted permission to sell products under such a curious brand to the capital firm Rusinvest. Officials did not look at the associative links of the new trademark with the name of the Ministry of Health's campaign "Hellish little squirrel", aimed at improving the nation's health and alienating citizens from alcoholic beverages.

Two years ago, the government posted a video of its Belochka on YouTube.
Currently, the video has more than five million views.
The main character of the video is a squirrel telling a story about a man with hallucinations, to whom she ran to visit. At the end of the film, the animal loudly declares that it intends to come to the house of everyone who "thumps".

The aforementioned video caused a lot of trouble for Rusinvest, which at the end of summer 2010 applied for the Belochka: I Have Come! Trademark. One of the distilleries began producing the corresponding drink, and later it turned out that Rospatent did not allow the registration of TM because of the above-mentioned video. Officials pointed out that capitalizing on the image that the Ministry of Health uses to improve the nation's health is simply unacceptable.

The leaders of the company did not give up and fought for their idea for about two years.

“Our application for brand registration was submitted before the ministry's video appeared on the Web. None of our employees, of course, could have known what social initiatives the authorities were preparing, ”Vadim Uskov, a representative of Rusinvest, told Izvestia.

Producers of alcoholic beverages say that the thesis "Squirrel: I have come!" one cannot in any way associate with visual and sound images that a contemplator of the video of the Ministry of Health and Social Development can see on the screen. Businessmen also emphasize that the squirrel from the film does not utter such a phrase.

Note for those who are not in the know: the Ministry of Social Development and Health in Russia has not existed since May 2012. Therefore, today, in fact, there is no one to challenge the authorship of the squirrel brand for Rusinvest.

crazy-planet.ru

Tasting characteristics

The branded product Belochka is alcohol of an affordable price segment with organoleptic characteristics that can be on a par with more expensive products. And this is not surprising, because the manufacturing company uses the best consumable ingredients, the most modern equipment, as well as highly efficient principles of distillation and purification when creating its alcoholic beverage.

Each drink of the company is the result of painstaking work and special attention of experienced specialists.

Color

The visual performance of alcohol is highly variable. It can be either perfectly transparent or frankly green.

Scent

The aromatic nature also pleases with the variety due to the unique recipes. Each drink has its own special sillage.

Taste

Gastronomic ambitions are expressed by the classic vodka softness, which, as the tasting progresses, reveals itself in the color of the gustatory colors, also determined by the recipe of one or another product chosen in the store.

How to buy branded vodka

In the process of purchasing alcohol, be extremely careful, since the alcohol market today upsets a large number of fakes. Unfortunately, in ours it is not enough just to go to the store, take a bottle of any Ukrainian, Belarusian or German vodka and enjoy its taste in the evening. It is necessary to choose by looking closely at the nuances.

Otherwise, the likelihood of buying a fake is significantly increased. So that in the future such an unpleasant situation with the purchase of the products of the brand in question does not happen to you, we recommend that you take into account the following important aspects when choosing:

Belochka vodka label... Visual design is one of the features of a branded product. If you look at the pictures that form the Belochka "I Came" vodka, and especially in the photo in the dark, you will definitely remember them for the rest of your life. The product label is made using a unique printing technology that uses luminescent ink. Consequently, in the dark, the individual packaging elements glow. Also note that each drink from the collection has its own special picture.
Container... Branded products of the trade mark are bottled in original shape bottles, outwardly reminiscent of the outlines of a classic flask. For sealing, only metal screw caps are used. As for the dispenser, none of the collection representatives has it.

com / wp-content / uploads / 2017/11 / vodka-Belochka-8.jpg "alt =" "/>

Quality... The Zolotaya Manufaktura company pays special attention to the procedure for the design of its products. Therefore, on a quality product, you will not find any damage or signs of a factory defect. Any scuffs, smudged embossing, or unevenly spaced labels can be considered counterfeit indications.
Place of purchase... Buy alcohol only from trusted stores or supermarkets. Don't trust local stalls and grocery stores. Statistics show that it is in such retail outlets that the consumer is most often offered counterfeit.

A special impetus in the popularization of the brand was given by advertising of vodka on television, where the drawn squirrel behaved, to put it mildly, inadequately.

How to serve correctly

When familiarizing yourself with quality spirits, do not neglect the classic principles of serving. Like good Finnish vodka, the Belochka trademark products we are considering are poured into small special glasses, allowing you to enjoy the drink through portioned tasting in one even sip.

Also, an important point of serving is the temperature of the alcohol. It should be remarkably low, around 8-10 degrees. Warmer alcohol will upset the taster with a pungent aroma, unpleasant knocked down taste, and a highly intoxicating nature.

What products is combined with

The process of tasting such a strong alcohol is not complete without a worthy gastronomic accompaniment. In other words, if you want to experience the true flavorful plumes of drinks, serve them the right dishes. The ideal accompaniment can be found among the first and second courses of Russian, Belarusian and Ukrainian cuisine.... You can also try alcohol with seafood, salads and even fruits.

Other uses

The multifaceted organoleptic character, as well as the affordable cost of Belochka products, gives them the opportunity to become the ideal basis for creating a large number of cocktails that can complement any tasting evening with their unique nature. The most interesting drinks that will surely delight you include Orgasm, Blue Lagoon, Black Russian, Alyosha and Moscow mule.

The Irony of Fate! The concept of an alcohol brand is to promote the consumption of alcohol.

Popular types of alcohol

Alcohol of the eminent brand is now supplied to the market in several original variations. Therefore, each consumer will select an original alcoholic accompaniment for his tasting. The most popular assortment representatives on the market include:

Squirrel On the cones. Transparent alcohol with a pleasant multifaceted aroma, in which halftones of pine nuts are mixed with vodka trails. At the same time, the taste pleases with a balanced proportion of lingonberry leaves and nuts.

Squirrel On Coconut... A crystal clear spirit with an attractive soft tropical flavor. In aromatic parameters of the product, notes of mango, grapes and coconut flakes perfectly manifest themselves.

Squirrel On Mushrooms... Strong transparent alcohol, the composition of which is based on the use of only edible mushrooms. The taste of alcohol pleases with its soft nature and slight astringency, while forest motifs are clearly audible in the aroma.

Squirrel On the grass... Strong transparent alcohol with a refreshing herbal aroma. Gastronomic ambitions are expressed in a classic spirit base, decorated with oregano and lavender tones.

History reference

The producer of Belochka vodka is the Zolotaya Manufaktura company, which has already managed to show its best side in front of a multi-million audience of consumers from all over the Russian Federation. The assortment of the company pleases with a fairly wide list of alcoholic beverages present in the affordable and medium price segment. Moreover, each product pampers with excellent quality and unique taste. The last variation of Belochka vodka appeared in 2014. It was a dark green bottle of Morfeus, styled after everyone's favorite sci-fi movie The Matrix.

Did you know? The corporate slogan of the brand "I have come!" according to the intention of the authors, it should hint in plain text about what happens when alcohol is abused.

https://gradusinfo.ru/alkogol/vodka/belochka.html

Brand history

Original idea

com / wp-content / uploads / 2017/11 / 2141961.jpg »alt =» »/> Belochka vodka from the start of production was supposed to take on a certain rather unusual role. She must convey to the buyer that he drinks alcohol in moderation, as there will be certain consequences.

Unusual design

Vodka with a creative name and design has a balanced composition and contains components such as:

drinking water;
ethanol;
granulated sugar;
alcoholic infusion of juniper;
alcohol infusion of hazelnuts.

This alcoholic drink is made in Russia, it has a strength of 40 vol. and an energy value of 224 kcal / 100 cm3.

Taste qualities

What are the varieties?

Belochka vodka has several varieties and can be infused with products such as:

cones;
mushrooms;
nuts;
herbs;
coconut.

Coconut vodka is considered truly unique and unique. It differs from everyone else in its unique manufacturing method. This is a classic alcoholic drink, but with an original tropical flavor. It has a delicate and unusual aroma. It is best consumed chilled.

This alcoholic drink can be liked by absolutely everyone, and everyone can find something special in it.

Benefits of vodka

Some types of this vodka have a slightly sweet taste, which gives them a unique flavor. It is very easy to drink, but it is imperative to know when to stop when consuming this alcoholic drink.

Vodka is very popular with customers, as it has an unusual packaging design, affordable cost and good taste. In addition, you can buy it at absolutely any store that sells alcoholic beverages.

Product packaging

http://fb.ru/article/359222/vodka-belochka-foto-i-otzyivyi

Unusual concept

Vodka "Squirrel has come!" is very popular for its non-standard design and excellent taste, which delight consumers.

That is why the designers had to design the label in such a way that it not only caused laughter, but also warned people against excessive alcohol consumption.

When developing the design of the vodka packaging, an absolutely unique and inimitable printing technology was applied, because a special paint was applied to the contour of the muzzle, as well as the logo used, which gradually accumulates light and then gives it away in complete darkness.
In the dark, it all looks the same as in a horror movie, but the producers claim that such a decision did not frighten the buyers at all, but, on the contrary, even somewhat amused them.

About the producer of Belochka vodka

Long-term relationships based on trust and mutual assistance are the key to constant growth in sales volumes and confidence in the future.
Representative offices of the company have been opened in all major cities of Russia, which directly sell the company's products directly to the retail network.
For timely control and response to changes in the situation, we use the latest sales planning system based on e-sales Lawson.This program allows you to analyze and plan sales in real time by channel of retail outlets and in each individual outlet.

The lid on Belochka vodka is certainly screwed and made of metal.
There is no dispenser on the neck of the bottle.

Vodka "Belochka" is one of the most honest alcoholic drinks of this type, which make it possible to overcome all difficulties and problems with humor.

www.retail.ru

Description and properties of Belochka vodka

Ingredients: corrected drinking water, rectified ethyl alcohol "Lux", sugar, alcoholized infusion of juniper, alcoholic infusion of hazelnuts.
Fortress: 40%
Information on the label: Produced and bottled in Russia. Limited edition
The energy value: 224 kcal
Color: transparent
Smell: classic vodka
Taste: smooth, slightly sweetish
Varieties: Squirrel on mushrooms, Squirrel on coconut, Squirrel on cones, Squirrel Tryn Grass

Storage conditions: from -15'C to + 30'C.

Best before date: is not limited

Vodka "Squirrel. I came "two years in a row became the owner EFFIE “Brand of the Year” award in the category "Alcoholic drinks". Manufacturers recommend turning off the TV before using, quitting the Internet and reincarnating as your beloved present!

Belochka vodka is the most honest vodka that helps to overcome all problems with a smile.

cocktail-book.ru

Testing of vodka "Belochka"

Advantages: inexpensive and hangover-free vodka.
Flaws: the taste of pine nuts is not felt.

My test survey did not reveal any bad consequences among employees: no hangover syndrome, no dry mouth. The vodka is neither bad nor good. The most ordinary. And the price is very budgetary.

cocktail-book.ru

Vodka "Squirrel on a coconut"

The color of the vodka is transparent.
The vodka has a mild, classic aroma.

Vodka "Squirrel on nuts"

Vodka "Squirrel: I've come!" prepared according to the traditional Russian recipe according to the classic vodka technology, without the use of any artificial flavors or additives.

The composition contains only natural ingredients:

grain alcohol "Lux",
sugar,
artesian water,
infusion of juniper,
infusion of hazelnuts.

Vodka "Squirrel on cones"

Vodka has a very mild classic taste.

Vodka "Squirrel: I have come!" On cones ”is prepared on the very cones that the cones need.

The composition includes only natural ingredients from Russian forests:

the best alcohol Lux,
infusion of pine nuts obtained from cones harvested by hand in taiga Siberia
infusion of lingonberry leaf.

Vodka on cones causes a slight clouding of the mind, therefore it is not recommended to consume this drink in unlimited quantities. It is important to know the measure - each has its own.

winestreet.ru

Vodka "Squirrel on mushrooms"

Vodka is transparent in color.
Vodka has a pleasant aroma of strong alcoholic drink.
Vodka has a mild taste with a slight bitterness.

Vodka "Squirrel on the grass"

Its recipe includes:

high quality grain alcohol,
specially softened water,
as well as infusions of lavender and oregano.

The squirrel works wonders! It remains only to call her.

Tincture "Squirrel tryn-grass"

Squirrel tincture: I came! Tryn-grass "is made according to a secret recipe only from those Russian herbs that help to overcome any problems with a smile.

The drink contains:

high quality grain alcohol "Lux",
specially softened water,
alcoholic infusions of chamomile, caraway seeds, dill and sage.

The novelty has a rich emerald color and an intense, slightly scalding taste.

vodka-belochka.com

Cocktail recipes with Belochka vodka

Cocktail "V and V"

50 ml - vodka
75 ml orange juice
75 ml grapefruit juice
20 ml lemon juice (½ fresh lemon squeeze)

Add ice to a shaker and pour all the ingredients, mix. Add ice to a highball and pour the drink. Decorate with a slice of lemon and orange.

Cherryboss cocktail

50 ml vodka
150 ml cherry juice
20 ml lemon juice (fresh)

Put ice in a highball and pour vodka, juice and lemon juice on top.

Pineapple cocktail

50 ml vodka
150 ml pineapple juice
20 ml lemon juice (fresh)
20 ml orange juice (fresh)
2 tablespoons of sugar

Preparation

Put ice and all the ingredients in a shaker.
Mix vigorously.
Add ice to the highball and pour the drink.
Decorate with an orange slice.

Cocktail "Morning with your beloved"

50 ml vodka
100 ml pineapple juice
75 ml milk
30 ml coconut syrup

Preparation

Put ice in a shaker, add all ingredients and mix vigorously. In the presence of ingredients, such as syrup and juice, pronounced in terms of taste, the taste of vodka will not be felt!

You can add a scoop of ice cream or a banana and beat in a blender. As a result, from the ingredients that are usually found in every refrigerator, you get a great cocktail.

Also, adding 5-10 ml of grenadine syrup to vodka mixed with orange or pineapple juice, you will give the cocktail an original bicolor and diversify the flavor range.

Another cocktail option

50 ml vodka
100 ml pineapple juice
50 ml orange juice
10 ml GRENADINE syrup

Preparation

Put ice on a highball and pour all the ingredients except the syrup. Stir. Add the syrup without stirring. Decorate with an orange slice.

Cocktail "Goddess"

The composition includes:

100 ml melon juice
50 ml martini,
50 ml of vodka.

We mix everything in a glass, decorate the glass with a slice of lemon or orange.

Cocktail "Cosmopolitan" (female cocktail with a masculine character)

Composition and proportions:

plain or lemon-flavored vodka - 45 ml;
orange liqueur Cointreau - 15 ml;
fresh lime juice - 7-8 ml;
cranberry juice - 30 ml.

Cooking technology:

1. Chill a martini glass by filling it with ice cubes.
2. Add all ingredients together with ice to a shaker and mix.
3. Throw the ice out of the glass.
4. Pour the cocktail from the shaker into the glass.
5. To decorate "Cosmopolitan" you can put a slice of lemon or orange on top, but in most cases it is served unadorned.

It is customary to drink "Cosmo" in small sips, trying to catch all the notes of its mild taste.

Vodka is not felt in the composition. I also advise you to watch a video in which a professional bartender shows you how to properly make this cocktail.

Cocktail "Bloody Mary"

Ingredients:

tomato juice - 150 grams;
vodka - 75 ml;
lemon juice - 15 ml;
salt - 1 gram;
pepper - 1 gram;
celery - 1 sprig;
Tobasco sauce - 3 drops (optional);
Worcesters sauce - 3 drops (optional)

Cooking technology:

Pour vodka into a tall, large glass (highball).
Add salt, pepper, lemon juice and mix well.
Add ice.
Pour in tomato juice, add Tobasco and Worcesters sauces (optional), stir again.
Put a sprig of celery into a glass.
Serve with a straw.

alcofan.com

Belochka vodka and Red Bull

40 ml of vodka,
120 ml Red Bull Energy Drink (1: 3 ratio),
4-8 ice cubes.

Preparation

Ice is placed in a glass, then liquids are added there (the sequence is not important).

This is one of the explosive cocktails that includes the recently launched Red Bull Energy Drink. For the first time this drink appeared several years ago in the bars of Western Europe.

Perestroika cocktail

30 ml of vodka and rum,
90 ml cranberry juice,
15 ml sugar syrup
a few drops of lemon juice.

Preparation

All components are added to a glass and mixed. Decorate the drink with a slice of orange.

The drink symbolized freedom and change in society. Although the era of "Perestroika" has long passed, but this recipe is popular today, however, it has ceased to be elite.

Cocktail "Cossack dose"

45 ml of vodka,
15 ml of brandy,
15 ml cherry brandy.

Preparation

Everything mixes in a shaker and whips well.
The drink is served in small antique style glasses.

The drink first appeared in the late 1980s in the United States. His recipe was developed by one of the Russian émigrés.

The cocktail got its name due to its high strength, so only real Cossacks can drink even one portion in one gulp.

Cocktail "Impudent monkey"

The composition of the cocktail Impudent Monkey includes only three ingredients. This:

white rum (20 ml);
vodka (20 ml);
orange juice (75 ml).

Of course, this cocktail will also require a shaker and some ice cubes.

Preparation

First of all, you need to pour ice into a shaker, and then add the listed ingredients, observing a strict sequence: first vodka, then rum, and finally orange juice.
Now it remains only to thoroughly mix all the constituent components together and pour the cocktail into a special tall glass - the most suitable option for this purpose is a highball.
You can put a few more ice cubes on top, and then decorate the cocktail with a thin slice of lemon or lime.

alkobaron.com

Cocktail "California screw"

30 ml of vodka,
45 ml grapefruit juice
45 ml orange juice

All components are added to the mixing bowl and mixed. Served in tall glasses with an orange slice on the wall.

Vodka "Squirrel" with Sprite

50 ml of vodka,
150 ml of soda Sprite (Sprite),
a few slices of lime
small ice cubes.

The recipe for vodka with a sprite appeared several years ago on the Internet, we can say that this is a "folk" low-alcohol cocktail that is very popular with young people.

www.eat-me.ru

How to drink and enjoy vodka

Training.

Drinking vodka should begin with preparing the body for large doses of alcohol.

A few hours before the feast, you can drink 50 ml of vodka so that the body begins to produce in advance substances that block the effects of alcohol. This method is popularly called "start the liver" or "vaccination".
An hour before the feast, it is better to eat something fatty, for example, a sandwich with butter or a piece of bacon. True, fatty foods do not absorb alcohol, they only postpone the onset of its effect, after a while you will still get drunk.
For absorption of alcohol, activated charcoal sold in a pharmacy is ideal. It is enough to drink 6-8 tablets 20-30 minutes before the holiday, and you are almost guaranteed not to "pass out" at the table.

Drinking

Only a little misted vodka brings pleasure.

In no case should it be warm. The bottle is pre-cooled for 2-3 hours in the refrigerator, but not in the freezer.

Vodka should be cold, but not icy

It is better to drink vodka from 50-gram glasses in one gulp.

First you need to exhale deeply, then take a sip on the next inhalation.
After that, breathe out deeply again, getting rid of alcohol vapors, and bring a piece of aromatic bread to your nose to "smell" what you have drunk.
Then they eat vodka, starting with hot hearty dishes and gradually moving on to cold ones.
It is not recommended to drink vodka or, in extreme cases, to take drinks that do not contain carbon dioxide, which irritates the walls of the stomach, leading to rapid intoxication. In this regard, juices, fruit drinks and compotes are safe.
Experts recommend taking a three-minute break between the first and second glasses. After the third glass, if possible, leave the table for 15-20 minutes and take a walk.

Do not mix vodka and other alcohol. Although there is no scientific evidence, many people know from experience that drinking alcohol can only increase the degree.
Will you drink something stronger than vodka? I do not think. When the degree drops, get ready for a tough morning ...
In winter, after a large dose of drunk vodka, you should not go outside to freshen up. You will most likely get even more drunk. Dancing or other moderate physical activity will help you sober up a little.

Next day

To improve your well-being will help:

brine,
mineral water,
broths,
warm shower
walk in the fresh air.

It is better not to drink coffee, even one cup can raise already high blood pressure, increasing the load on the heart.

alcofan.com

How to eat vodka to avoid a hangover?

But the culture of drinking spirits is useful information that may be useful to you. So, than eating vodka is best.

Have a snack or drink

This will speed up the onset of drunkenness and lead to various health problems.

Foods that should not be eaten

Alcohol and sweets are two competitors. In this case, first of all, the body will break down sweets, because glucose is most important for it, and alcohol will poison the body. The result is a quick intoxication and a severe hangover, since toxic substances have long affected the body.
The second product to be removed from the table is chocolate. In combination with alcohol, it will put a strong load on the pancreas, and in addition, it will block some of the ducts. Fresh tomatoes should also not be placed on the table, as they enhance the negative effect of alcohol.
But the next point may surprise you: Remove fatty and fried meats from your snack list. Such dishes exacerbate and prolong the effect of the alcohol. Plus, this is an additional burden on the liver.
You should not get carried away with hot snacks, pickled cucumbers (as opposed to pickles), as well as grapes, watermelons and melons.

What will we eat

We have already realized that sweets and heavy foods, that is, sausage, fried meat, are not at all what we need. Then what is better to have a snack of vodka?

In the traditions of the Russian people, there is a rule to have a snack with vinaigrette, and this is very wise. This salad contains a complete set of vegetables, sauerkraut and pickles, onions and vegetable oil. What the doctor ordered.
It is very important to supplement such a snack with meat or fish. That being said, it's best to choose boiled or baked lean meats. However, fish will be the best choice, so serve mackerel or herring whenever possible.
If this is not possible, then you can take fish oil capsules.
Baked or boiled vegetables make a great snack after the main course when the toast continues. Now you know how to eat vodka correctly, and you can prepare the table for meeting guests.

fb.ru

Squirrel. I came! received the EFFIE Brand of the Year award

As a result, Belochke and her fans together create a meaningful content for the brand, provoke reflections, feedback and involve more and more new groups of people in the exchange of opinions: the number of messages, photos and videos about Belochke in 2012 is measured in tens of thousands. This marketing model has driven the rapid growth of brand awareness (23.5% in Q1 2013).
The brand's ideology was partly revealed in the December 2012 series of Internet publications "Conversations with a squirrel", as well as videos "Conversations with a squirrel" on YouTube, which received almost 1.4 million views and caused a lot of comments.

Naming

Vodka "Squirrel: I've come!" was born out of a simple joke. "I came!" - not a slogan, as many media outlets and Internet users still believe. This is part of the name of the registered product.

This is what vodka is called in all documents. This joke is based on the polysemantics of the word "squirrel". In Russian, this is not only the name of the animal, the favorite of children.

It's the same:

name of the disease,
alcoholic psychosis syndrome,
madness.

Design product

The squirrel had to inform the consumer: "Know the measure - and the" squirrel "will not come to you!" It was with this in mind that the designers were given the task of drawing an animal that could not only cause laughter, but also scare a little. "

In the dark, it looks like a horror movie. But the company assures that this move did not frighten, but amuse the consumer very much.

Exit on the market

In this video, a shabby, rat-like squirrel spoke in a human voice and behaved inappropriately, symbolizing delirium tremens.

The creative video aroused a lively emotional reaction from Internet users. It ended with the words of the crazy squirrel: “Thump? Then I'm coming to you! "

The opinion of the Ministry of Health

“It turned out to be a scandal, an event, and this always works for promotion,” the company representatives say. “The only thing that the Ministry of Health has achieved is to create an excellent promotion for a new product - vodka“ Belochka: I Have Come! ”, Which was presented with great success two months after the release of the video at the exhibition“ Prodexpo-2011 ”.

The emergence of this vodka caused a massive response. Over the course of several months, many publications and hundreds of thousands of mentions of this product, discussions on forums and social networks have appeared on the Internet. There were products of folk art dedicated to this vodka, poems, demotivators, pictures.
In addition, the product began to be promoted by the consumers themselves by word of mouth, everyone began to tell each other about it, buy it en masse for corporate events and give it as a souvenir.

When promoting the brand "Belochka: I Came!" traditional media were also used based on the generation of content by the Internet users themselves.

Reaction of TV companies

As a result, sales of Belochka: I Came! Vodka demonstrated amazing dynamics, which has never been seen by any new brand entering the vodka market.

According to the company, if in February 2011 10 thousand decaliters of vodka were sold, then in April - already more than 20 thousand, in May - more than 30 thousand, and in September - more than 80 thousand decaliters.

The owners of the brand say that at the moment they have not spent a dime on its recognition, “everything was done by the society itself, the idea was so relevant and in demand”.

www.advertology.ru

Benefits of the drink

Some variants of vodka have a sweetish taste, which gives them some piquancy and their own flavor.
This vodka is drunk quite easily and does not cause a very strong hangover syndrome, however, in any case, you definitely need to know the measure when using such an alcoholic drink.
Belochka vodka is quite popular among consumers, because it has a very unusual package design, good taste, and also a very reasonable price.
The good quality of the vodka is ideally matched with its affordable price.

Today you can buy Belochka vodka in absolutely any store that sells alcoholic beverages.

New original packaging

The new original vodka "Belochka" is presented in a rather unusual way, the original design of which draws the attention of buyers to the existing problems.

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Black vodka "Belochka" contains only the best components, which is why it has amazing taste.

nalivali.ru

Like vodka "Belochka: I came!" fought the state

The Industrial Property Institute has finally registered a new alcoholic brand. Now our dear fellow citizens will be able to warm their souls with vodka called "Squirrel: I have come!".

Two years ago, the government posted a video of its Belochka on YouTube.
Currently, the video has more than five million views.
The main character of the video is a squirrel telling a story about a man with hallucinations, to whom she ran to visit. At the end of the film, the animal loudly declares that it intends to come to the house of everyone who "thumps".

The leaders of the company did not give up and fought for their idea for about two years.

“Our application for brand registration was submitted before the ministry's video appeared on the Web. None of our employees, of course, could have known what social initiatives the authorities were preparing, ”Vadim Uskov, a representative of Rusinvest, told Izvestia.

crazy-planet.ru

Tasting characteristics

Each drink of the company is the result of painstaking work and special attention of experienced specialists.

Color

The visual performance of alcohol is highly variable. It can be either perfectly transparent or frankly green.

Scent

The aromatic nature also pleases with the variety due to the unique recipes. Each drink has its own special sillage.

Taste

How to buy branded vodka

Belochka vodka label... Visual design is one of the features of a branded product. If you look at the pictures that form the Belochka "I Came" vodka, and especially in the photo in the dark, you will definitely remember them for the rest of your life. The product label is made using a unique printing technology that uses luminescent ink. Consequently, in the dark, the individual packaging elements glow. Also note that each drink from the collection has its own special picture.
Container... Branded products of the trade mark are bottled in original shape bottles, outwardly reminiscent of the outlines of a classic flask. For sealing, only metal screw caps are used. As for the dispenser, none of the collection representatives has it.

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Quality... The Zolotaya Manufaktura company pays special attention to the procedure for the design of its products. Therefore, on a quality product, you will not find any damage or signs of a factory defect. Any scuffs, smudged embossing, or unevenly spaced labels can be considered counterfeit indications.
Place of purchase... Buy alcohol only from trusted stores or supermarkets. Don't trust local stalls and grocery stores. Statistics show that it is in such retail outlets that the consumer is most often offered counterfeit.

A special impetus in the popularization of the brand was given by advertising of vodka on television, where the drawn squirrel behaved, to put it mildly, inadequately.

How to serve correctly

Also, an important point of serving is the temperature of the alcohol. It should be remarkably low, around 8-10 degrees. Warmer alcohol will upset the taster with a pungent aroma, unpleasant knocked down taste, and a highly intoxicating nature.

What products is combined with

Other uses

The Irony of Fate! The concept of an alcohol brand is to promote the consumption of alcohol.

Popular types of alcohol

Squirrel On the cones. Transparent alcohol with a pleasant multifaceted aroma, in which halftones of pine nuts are mixed with vodka trails. At the same time, the taste pleases with a balanced proportion of lingonberry leaves and nuts.

Squirrel On Coconut... A crystal clear spirit with an attractive soft tropical flavor. In aromatic parameters of the product, notes of mango, grapes and coconut flakes perfectly manifest themselves.

Squirrel On Mushrooms... Strong transparent alcohol, the composition of which is based on the use of only edible mushrooms. The taste of alcohol pleases with its soft nature and slight astringency, while forest motifs are clearly audible in the aroma.

Squirrel On the grass... Strong transparent alcohol with a refreshing herbal aroma. Gastronomic ambitions are expressed in a classic spirit base, decorated with oregano and lavender tones.

History reference

Did you know? The corporate slogan of the brand "I have come!" according to the intention of the authors, it should hint in plain text about what happens when alcohol is abused.

https://gradusinfo.ru/alkogol/vodka/belochka.html

Brand history

Original idea

Unusual design

Vodka with a creative name and design has a balanced composition and contains components such as:

drinking water;
ethanol;
granulated sugar;
alcoholic infusion of juniper;
alcohol infusion of hazelnuts.

This alcoholic drink is made in Russia, it has a strength of 40 vol. and an energy value of 224 kcal / 100 cm3.

Taste qualities

What are the varieties?

Belochka vodka has several varieties and can be infused with products such as:

cones;
mushrooms;
nuts;
herbs;
coconut.

This alcoholic drink can be liked by absolutely everyone, and everyone can find something special in it.

Benefits of vodka

Some types of this vodka have a slightly sweet taste, which gives them a unique flavor. It is very easy to drink, but it is imperative to know when to stop when consuming this alcoholic drink.

Vodka is very popular with customers, as it has an unusual packaging design, affordable cost and good taste. In addition, you can buy it at absolutely any store that sells alcoholic beverages.

Product packaging

http://fb.ru/article/359222/vodka-belochka-foto-i-otzyivyi

In Russian, the word squirrel has several meanings. This is not only a pet name for a fluffy forest animal. It is also delirium tremens, alcoholic psychosis, a painful condition that occurs as a result of prolonged binge drinking. The person to whom the squirrel has come sees various small, dangerous creatures - elves, devils, insects. It happens that the disease ends fatally. And Belochka vodka eloquently hints by its name: you should not abuse it!

Types and features

The names and design of this vodka are original and humorously build certain associations. Bumps, mushrooms, grass and a completely insane squirrel with a twisted face on the label. At the same time, there is nothing prohibited in the composition. Moreover, according to the manufacturer, all ingredients are natural.

On nuts

This is a classic vodka without artificial flavors and artificial additives. She has a characteristic vodka aroma and sweetish taste. It is drunk softly, alcohol hardness is almost not felt. It contains grain alcohol Lux, artesian water, sugar, infusions of juniper and hazelnuts.

On the cones

This vodka is made on "the very same cones", according to the manufacturer. However, you should not be intimidated. “Those same” are Siberian cedar cones. Known for the content of useful vitamins and minerals necessary for humans. More precisely pine nuts. In addition, the production uses an infusion of lingonberry leaf. It is these ingredients that make up the strong alcoholic beverage. This vodka has a classic, very mild taste.

Fortress 40%, available bottle volume 0.5 liters.

On coconut

For exotic lovers - Russian vodka with a tropical taste. In addition to traditional ingredients, it contains alcoholic infusions of coconut, mango and grapes. The taste is soft, fruity, with a long pleasant aftertaste.

Fortress 40%, the volume of bottles for sale is 0.5 liters.

On mushrooms

There are double connotations in the name of this drink. On the one hand, mushrooms are an integral part of the culture of the Russian feast. On the other hand, mushrooms are different. For example, hallucinogenic. Those that allow you to see what is not in reality. But the drink contains only allowed mushrooms. Which ones the manufacturer keeps secret.

The taste of vodka is soft, spicy, with a slight bitterness. Fortress 40%. The volume of bottles is 0.5 liters.

On the grass

"Each of us is a bit of a rastaman in our souls!" - these words begin the description of the drink in question on the manufacturer's website. There is indeed grass in the vodka. Of course, this is not hemp. In the manufacture of alcohol, aromatic alcohols of lavender and oregano are used, giving it a light herbal aftertaste.

Strength of the drink 40%. The volume of bottles is 0.5 liters.

Tincture of Tryn-herb

Fortress 40%. The volume of bottles is 0.5 liters.

Black squirrel Morfeus

In 2014, the brand's lineup was replenished with a version in the style of the Matrix. The label depicts a squirrel as the hero of this trilogy, Morpheus. In her paws, she holds a blue and red tablet in the form of the words "YES" and "NO", as if inviting the consumer to make a choice. According to the intention of the manufacturer, the essence of the choice is to buy cheap "fired" vodka or expensive, but high-quality.

The vodka label is made using a special technology using luminescent paint. In the dark, the animal's face and eyes glow ominously. This unusual effect is also intended to moderate the craving of the Russian people for excessive passion for strong drinks.

Anti-counterfeiting

Vodka is bottled in the shape of a flat flask. A metal screw cap is used for capping. There is no dispenser in the bottle.

The label for each type of drink is different. It depicts a squirrel from different angles. On the front of the label is the front of the animal, and on the back there is a rear view. Luminescent paint is used in the decoration. A real squirrel glows in the dark!

Lovers of strong alcohol appreciated the original approach and humor of the authors of the idea. "Belochka" immediately became one of the most popular vodkas. Due to its democratic price and good quality, it has earned numerous positive reviews from consumers.

Vodka "Belochka" is considered a rather non-standard product, because its name was born from the most ordinary simple joke. A squirrel is not just an animal. This is what the people call the disease. In addition, since ancient times, the squirrel has been considered the hero of numerous fairy tales, anecdotes, a variety of poems, etc. in primordial folk art. She has always been one of the most popular characters in a huge number of jokes.

1

Vodka "The squirrel has come!" is very popular for its non-standard design and excellent taste, which delight consumers. The idea of the Belochka vodka production is directly to convey to the end customer the meaning and manifestation of the disease and to present all this in a more humorous and ironic form. She is one of the most honest alcoholic products that have a certain kind of anti-alcohol overtones.

From the very beginning of its creation, Belochka vodka had to take on a certain and not quite usual role. She must tell the buyer to drink alcohol in moderation, otherwise there will be some kind of consequences. That is why the designers had to design the label in such a way that it not only caused laughter, but also warned people against excessive alcohol consumption.

Vodka "Belochka"

When developing the design of the vodka packaging, an absolutely unique and inimitable printing technology was applied, because a special paint was applied to the contour of the muzzle, as well as the logo used, which gradually accumulates light and then gives it away in complete darkness. In the dark, it all looks the same as in a horror movie, but the producers claim that such a decision did not frighten the buyers at all, but, on the contrary, even somewhat amused them.

The advertising video for vodka turned out to be quite original, in which the terrible squirrel behaved inappropriately. Such an unusual video caused a rather extraordinary reaction from absolutely all Internet users and product buyers. In addition, an advertising video appeared on the network in which the squirrel wishes good health to all people and encourages them to completely stop consuming any alcoholic beverages.

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2

The bottle of the original "Squirrel" vodka in its shape somewhat resembles a stylish flask, on the front side of which there is a picture of a mad squirrel, and on the opposite side the back of this very animal. Depending on the type of vodka presented, the position of the squirrel and the general attributes that are contained on the bottle change.

The lid on "Belochka" vodka is certainly screwed and made of metal. There is no dispenser on the neck of the bottle. Vodka "Belochka" is one of the most honest alcoholic drinks of this type, which make it possible to overcome all difficulties and problems with humor.

Alcoholic beverage

An advertisement for this product says that if you abuse alcoholic beverages, then a "squirrel" will come to me, which is why everything must be in moderation, and then problems will be avoided. On the bottle is painted a redhead, with twisted teeth and a huge mouth, a terrible squirrel, which makes the design of this vodka quite original, and this attracts customers, but at the same time makes them think about the dangers of drinking alcohol.

3

Vodka "Belochka" has several varieties, in particular, it can be infused with the following products:

cones;
nuts;
mushrooms;
coconut;
the grass.

In addition, there is a special vodka called Tryn-grass. Vodka "Belochka", infused with nuts, is prepared according to a strictly traditional recipe and takes into account absolutely all the classic technologies of vodka production. It does not use absolutely any artificial additives and additional flavors. This vodka contains exclusively high quality alcohols and natural tinctures.

Vodka "Belochka" is infused with cones from the best Russian forests. It differs in that it causes a slight clouding of the mind, which is why it must be consumed in strictly limited quantities. It is necessary to observe the measure, because otherwise the "squirrel" will come.

Vodka "Belochka", infused with coconut, is truly unique and unrepeatable. It differs from everyone else in its somewhat unconventional cooking recipe. This is the real classic Russian vodka, however, with a somewhat tropical and original taste. It leaves no unpleasant aftertaste behind and has a rather unusual delicate aroma. It is best to drink such vodka chilled.

Classic Russian vodka

Vodka "Belochka", infused with mushrooms, is a truly Russian drink. The composition of such vodka includes only permitted mushrooms, which is why it does not cause absolutely any mental disturbances and hallucinations. This vodka has a rather unusual and original taste. It goes well with all dishes made with game and mushrooms. Such vodka will perfectly complement the table in case guests come.

4

Some variants of vodka have a sweetish taste, which gives them some piquancy and their own flavor. This vodka is drunk quite easily and does not cause a very strong hangover syndrome, however, in any case, you definitely need to know the measure when using such an alcoholic drink.

Vodka options

Vodka "Belochka" is quite popular among consumers, because it has a very unusual packaging design, good taste, and also a very reasonable price. The good quality of the vodka is ideally matched with its affordable price.

Today you can buy Belochka vodka in absolutely any store that sells alcoholic beverages.

5

The new original "Belochka" vodka is presented in a rather unusual way, the original design of which draws the attention of buyers to the existing problems. The new Belochka vodka is presented in a terrible mystical black form, which is why it encourages consumers to return to a healthy lifestyle. Black "Squirrel" warns the consumer that excessive consumption of alcoholic beverages can lead to rather disastrous consequences that negatively affect his life and health.

Black "Squirrel"

Black vodka "Belochka" contains only the best components, which is why it has amazing taste.

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