Breakfast, lunch, dinner of a modern person is always accompanied by advertising. She is everywhere ... On the menu, on the table, on the bar and even on the mirror, advertising in restaurants... Information for the client has a special taste and aroma. Nothing should distract from the meal, except for advertising!

Visiting cafes, bars and restaurants has long been an integral part of our life, a tradition passed down from generation to generation. This is a great occasion to meet friends and family, have effective negotiations over a business breakfast and just have a cup of coffee when the snow falls outside the window. Cozy, tasty and comfortable. As a rule, visitors spend a lot of time in a restaurant or cafe, they have the opportunity to study the surroundings in detail. The resting person is positively disposed and ready to receive information.

Your ad could be in this place!

Table layout, video, branded restaurant accessories ... advertising in a cafe depends on the level of the institution. Cafes at business centers are distinguished by a high level of attendance: up to 1600 people a day. It is much cheaper to advertise here, but the establishment cannot guarantee you a heterogeneous composition of visitors. We recommend that you pay attention to the chain cafes located in different parts of the city. Wide coverage of the target audience will ensure effective advertising campaign results. Statistics show that on the day of the establishment of the catering system, from 100 to 2000 people visit, the average number of tables is from 20 to 60.

You just have to prepare a creative advertising dish. This is art! But we promise you, it will be very tasty!

The chef is waiting for your compliment, Look at the table tent!

Cost: from 20,000 rubles / month

Table tent Is a desktop construction in A6 or A4 format for advertising and menus. It looks like a house where your information should live. A cafe client, while waiting for an order, will certainly pay attention to the original medium and study its content. The real estate agency has placed table-tents with an interesting slogan in the restaurants of the premium segment: “You are by the sea! You are in the Alps! Your real estate makes money! " Visitors appreciated the lucrative offer, and the next toast was: "To success in business." Table awnings are made using various types of paper and cardboard (coated glossy and matt, various densities from 240 to 315g / m2, laminated with a matte or glossy film, covered with UV varnish).

And in the folder - your ad bill, Tasteful, bright and without spam!

Cost: from 25,000 rubles / month.

Any customer leaving the restaurant must pay the bill. A check for the establishment's services may accompany your ad. Preferably it is a discount coupon or gift certificate. The main task of the advertiser: to motivate the guest of the restaurant or cafe to save information, to become interested in the offer. This could be a discount flyer for a beauty salon or a nearby car service station. You can provide a flyer to every guest seated at the table, or make one general tab per bill. Among the main advantages of this method of placement can be noted the low cost, the ability to analyze the advertising campaign by the number of returned flyers.

I am sitting in a wonderful restaurant - and I see a video on the screen!

Monitors are installed in many establishments of the Horeca segment today. Visitors love to watch interesting and easy-to-follow videos. Even in moments when a person is busy communicating with friends and does not want to make serious decisions, you can draw his attention to your advertising product. We advise the party organizer to show a short film about the events that have been prepared. The construction company will show on the screen a modern house in which everyone can live, and the dance studio will develop a creative concept for a video about teaching incendiary Latin dances. Recommended timing: 10, 20 or 30 seconds with rotation from 2 to 10 times per hour. Even the most fastidious client will have to watch your ad to the end, there are no “disable” or “switch” buttons for this format. The advertiser must be prepared for the fact that he will have to buy the broadcast in the entire chain of cafes or restaurants. For example: institutions of the Ginza project, etc.

I will definitely save the advertisement, because I found it in the menu!

We invite you to consider branded inserts in the menu.

Cost: from 20,000 rubles / month - for a logo up to 200,000 rubles / month - for A4 format.

Very often, this method of presenting an advertising message applies only to products that can be purchased in a cafe. For example: mineral water. It must be remembered that a person holds the menu in his hands for only a few minutes, then the waiter picks it up. This type of advertising will provide 100% viewing and an instant decision on the purchase of products.

Paper backing menus

Cost from 35,000 rubles / month

Thus, you can present a new alcoholic drink, upon ordering which the guest receives a pleasant gift. Among the disadvantages of such a dialogue with a client, it should be noted that advertising occupies only a block and is often placed on the back of the menu.

Branding of napkins, sticks and other restaurant accessories

Cost: from 25,000 rubles / month

This is suitable for advertising a movie theater located near a restaurant. All listed products are usually provided by the customer. One of the main drawbacks is the limited space for creating a full-fledged advertising message. Most likely, you will be able to place only the logo, phone number or website address.

Advertising will not spill by, we have a stand for beer!

Cost: 15 rubles / piece. Accommodation is individual, in agreement with the institution.

Today, in many bars, cafes and restaurants, along with a mug, a glass of beer, bartenders offer a branded stand with the logo of the institution, brewing company, beer, or any other image. This stand is called coaster (fire, burmat). Your information can be placed on such a stand. For example: advertising a taxi or the service "Sober Driver".

Many bars use disposable beer mug coasters or coasters made of absorbent cardboard. Unfortunately, such coasters wear out quickly, become soft, take on an unsightly appearance and end up in the trash can.

We recommend that you use plastic stands - durable, wear-resistant, they are resistant to abrasion, water, chemicals, grease, high temperature. Such a coaster will stay on the table for a long time.

And every correct tray, Clients will provide you with growth!

This option advertising in cafes and bars, you can consider in self-service establishments or in those cafes where the client must definitely pick up a tray in order to place an order. Such catering establishments are located in large, in shopping malls, in the city center and in. You should analyze the target audience depending on the objectives of the advertising campaign. Chances are, your potential customers are business lancers. It is worth considering the fact that the average cost of lunch in such places is no more than 300 rubles. By presenting an advertisement for a stain remover or a new therapeutic toothpaste on a tray, you can be sure of the loyalty of this category of customers. This method of advertising will be effective for a mobile operator and for a family dentistry clinic. Advertising on such a medium cannot be underestimated. Flying trays have recently begun to be used in London cafes. The success exceeded all expectations.

We can't run away from advertising! And you have to become a client!

Price:stickers next to sinks (from 15,000 rubles / month) A3 posters on booths (from 20,000 rubles / month) Video clips on mirrors with the possibility of targeting (from 25,000 rubles / month) or full branding of this space.

Advertising in washrooms is considered one of the most effective media. In 1939, electric typewriters were advertised in this way in London. Sales of this product increased by 30% after advertising. The advantages are obvious: the client carefully studies your message (from 30 seconds to 3 minutes), nothing bothers him. For example: an advertisement can be placed above a urinal. Advertising in washrooms is novelty, originality and great targeting opportunities.

And the guests will have a reaction! After all, there is a promotion in the restaurant!

Price:from 6,000 rubles / day - sampling in the establishment by the promoters of a new whiskey brand or giving out prizes when ordering 2 glasses of a certain beer at a time.

Promotions in a cafe or restaurant can attract a large number of visitors, increase the average check and increase the attendance of the institution. This is a great opportunity to introduce a product to a potential customer. The nature of the promo can be different: from tasting alcoholic beverages and tobacco products to cultural programs. You can give a guest a New Year's dinner or a discount upon presentation of a coupon from a magazine, for check-in at, “like” on the page, organize a photo session for clients with an advertising product. The strategy for developing and conducting promotions depends on the level of the institution, on your promotion concept. You are provided with instant contacts with the target audience and loyalty. The main thing is to make your potential clients smile. A good mood is a great helper in all matters!

Follow the development of advertising! In cozy cafes, restaurants!

Interactive menus

Cost: from 15,000 rubles / month. up to 50,000 rubles / month

Advertisers are constantly offered new opportunities for placing advertisements in catering establishments. Pay attention to interactive menus on tables in a cafe or restaurant. Outwardly, they resemble a tablet into which the restaurant's menu is loaded. The car dealership can place a video or banner with a direct link to its website, where the client will be asked to sign up for a test drive. It will be interesting for a travel company to organize an instant drawing of a certificate for a trip according to the following plan: guests leave their data on the advertiser's website, the drawing itself takes place, the server receives information about which phone number won, at what time, and if the guest is still at the establishment, then he is handed a certificate.

Making advertising tasty is art!

Placement of advertisements in cafes, bars and restaurants are great opportunities for your business. Efficiency is achieved due to many factors, but one of the main ones is the loyalty of visitors to and its positive perception. "Sir, your client is ready!"

A varied menu, cozy interior and friendly staff are the basis of any good restaurant. However, no one will know about your establishment if you do not declare yourself. What should be the text for a restaurant advertisement? What photos should you use to attract guests? Let's look at this material.

How to write text to advertise a restaurant: examples

One of the most effective ways to promote yourself is to promote a cafe or restaurant on social networks. How to advertise yourself? For example, if you've updated the menu, be sure to tell your guests about it.

How to write an invitation to a restaurant? Do not write standard phrases about a unique recipe and unsurpassed service in the ad text. It is also not worth compiling a detailed description of each item of the new menu. Indicate 2-3 new dishes, tell us about promotions. Be sure to add a link to the menu so that the user can read it right away. Treat the guest as in a personal correspondence. Example restaurant ad text:

We've updated the menu, have a try! Outside the window - frost, and in the restaurant "Elegy" is cozy, warm and tasty! The updated menu includes creamy porcini mushroom soup, goat cheese pasta and delicate blackberry cheesecake. We are waiting for you every day from 10.00 to 22.00 at the address: Zhukovskogo street, 34. The new menu is already on the site: elegy.rf / wintertime /

What text will work for New Year's restaurant ads

Are you planning to hold New Year's corporate parties in a restaurant? Are you inviting guests to celebrate the New Year at your establishment? The text of the New Year advertisement for the restaurant should be informative. Keep in mind that customers will search for your offer among hundreds of others.

• Formulate your proposal clearly. Indicate the cost of service per person. Briefly describe the holiday program.
• Place a link to the site, as well as a phone number or e-mail for prompt communication with the administrator. So that the guest can immediately book a table or rent a room.

How to write text to advertise a restaurant on the radio

What should be the text for advertising a restaurant on the radio? Simple and memorable. The commercial lasts 20-35 seconds, during which 4-5 sentences are pronounced. During this time, a potential visitor to the cafe should understand what is the advantage of your establishment.

• Clear and short sentences
• Facts (Your Benefits)
• Figures (discounts, promotions, prices)
• Information on how to find a restaurant or where to book a table: address, telephone

Be sure to mention the address of the cafe and the method of communication. If the phone is simple (333-43-43), it is better to indicate the number. If the numbers are difficult to remember, voice the site address.

The Elegy restaurant invites you to spend a pleasant evening. For you: Italian, French and Russian cuisine, live music and show program. And also free food delivery in Moscow. Zhukovsky, 34. Phone: 555-85-85.

Rules for writing text for restaurant advertising

Conciseness and informational content are your main assistants in restaurant promotion. The main thing is not to make the text too dry. Add your own specialty, be it healthy food, food supplies from Europe, an original wine list or an unusual way of serving dishes.

Use our tips to write delicious text for your restaurant food ad. Tell your guests about promotions and current offers, be interesting and you will succeed!

A cafe is usually associated with affordable prices and simple, understandable menu items. In the cafe you can have lunch, have a cup of tea at a business meeting or have a nice time with friends. If you are thinking about advertising a cafe, then the main leitmotif of promoting a cafe should be the availability of the establishment for the majority of potential visitors. In this case, it is pointless to use expensive promotion channels, since they simply will not recoup the money spent.

Point decoration (including during opening)

Facade

Showcase

When decorating a showcase, there is a huge scope for creativity. You can leave it in its original form, where the cafe hall and the people in it will be visible from the street. You can also use the display cases as a kind of counter, displaying, for example, baskets with pastries and dishes with pastries. In addition, you can customize your shop windows according to the season or upcoming holidays.

Outdoor advertising

Billboards

Billboards are a fairly popular tool that can help you spread the word about your establishment. It is better to place shields within walking distance (within 10 minutes) from your establishment. They should be stylish, bright and clearly express what you would like to tell potential visitors. Advertising can be branding and represent a beautiful photo of a cafe with a slogan and address. You can also display information about promotions or special offers on the billboard.

Stretch marks

It is better to hang streamers above the road in front of a traffic light. Thus, the driver and passengers will have time to read what is written on the advertising medium. Also, the banner can be placed on the opposite side of the street, thereby reaching a larger number of potential visitors.

Pavement signs

Pavement signs are usually installed in front of the entrance to a cafe or a little further away on the sidewalk. The sign should indicate the name of the establishment, opening hours and information that can motivate a person to enter your cafe. For example, a lunch menu at a special price or a promotional offer.

Indoor advertising

Price tags and signs

Price tags and pointers are used to direct the guest's attention to the most relevant and attractive offers from your establishment. Signs can be positioned as on a display case with products, for example, with confectionery. Also, pointers can be in the form of hanging plates. It is important that they are made in accordance with the style of the cafe. Moreover, price tags and signs can become not only an effective advertising tool, but also a decorative element.

Table awnings

Table awnings are rectangular plexiglass construction. It is compact enough to fit in a small area - on a table or counter. Table tents usually contain menus and a variety of advertisements.

Internet advertising

Site

The simpler the cafe site, the better. Don't overwhelm your potential guests with unnecessary information. It is better to fill in several sections with relevant and understandable information. The site must have a menu, phone number and address of the establishment with a map of the route, the possibility of online table reservation, a slider with promotional offers. Also, note that site usability is as important as design.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you just need in your work. This will allow you to reduce the time spent on selecting the necessary resources for its creation and maximize profit from the site as quickly as possible.

Groups in social networks

Pages on social networks should duplicate information from the cafe's website. It is also here that you can easily communicate with your guests and answer all their questions. The key characteristics of such communication should be courtesy and quick response to requests from group members or subscribers.

Sending emails

Email newsletters can be another effective advertising tool. Today there are many services that allow you to send newsletters for free. The newsletter is appropriate when you have already formed a database of contacts from your guests, sorted out their preferences and formed an offer that can interest them. You need to send your newsletter regularly, but not too often.

Printable advertisement

Business cards

Business cards are one of the most budgetary advertising channels for your establishment. If you manage to negotiate with the owners of other nearby establishments (for example, barbershops, beauty salons), then it is better to place business cards near the cash register. In this case, the visitor will have time to familiarize himself with your proposal and hear a positive recommendation to visit the cafe.

Loyalty cards are another effective mechanism for attracting visitors to your establishment. A progressive system of discounts can become not only a smart way to thank loyal customers, but also ensure that your cafe is regularly filled. It is better to make discount cards numbered. Please note that in order to receive a card, you need not only make a purchase for a certain amount, but also fill out a short questionnaire. This will be useful for your further work with the guest base.

Ineffective cafe advertising

Advertising on TV and radio

Even if you own a chain of cafes, advertising on TV and radio is questionable. With the simultaneous use of other promotion channels, it will be difficult to calculate how many visitors you actually acquired by placing on television or radio.

contextual advertising

This promotion channel is also ineffective for owners of small establishments. There are quite a few similar offers from your direct competitors, so it is better to bet on tools that allow you to establish the closest personal contact with your audience.

The new cafe isn't just about menus, vendors, and checks. Backfill question: when the business is ready to go, what is missing? Answer: quality advertising. If you do not declare yourself, consider that you have not opened a cafe at all.

Cafe advertising: issues of correct positioning

How to make cafe advertising effective? The first thing you need to decide on is the target audience of the institution. Her age, hobbies and earnings. Advertising for the new cafe is aimed at potential customers. If the business has been running for a long time, it is much easier to determine the direction of advertising.

Speak the same language with your visitors. For example, a creative ad for a cafe is not suitable for a conservative audience. And advertising for a children's cafe should be, first of all, focused on parents, not toddlers.

Is the portrait of a typical visitor drawn up? Then consider the cafe chips for attracting customers.

Promotion of a cafe: how you can interest guests

• An advertisement for set meals in a cafe will attract workers from nearby offices
• Menu discounts at certain times
• On Wednesdays (for example) a discount on all soups or dessert as a gift
• Birthday gifts
• Special offers for large companies
• Hosting an event

The list goes on and on. Based on your capabilities and visitors' requests. Test, analyze. Gradually, you will understand which chips work. See what competitors are offering. Learn from them and get better.

The most effective advertising for a cafe: the Internet

Advertising a cafe on the Internet is the most effective way to advertise your business. There are too many cafes in Moscow for visitors to remember them all. Now most of the visitors are looking for a place where they can eat and sit with a company, via the Internet.

Cafe advertisement: website

Create a website with a simple interface. Don't overload it with information. It is important for users to find out the menu, the cost of dishes and possible promotions or discounts.

Entrust the development and content of the site to professionals. Be sure to set up contextual advertising, update your content. If the site of the cafe is not included in the TOP-10 of search engines, it will most likely not be noticed.

Advertising cafe on social networks

Many entrepreneurs are promoting their businesses through social media. Benefits include mostly free cafe advertising and large audience reach. But, promoting a cafe through social networks is quite difficult. For the audience, the group of your cafe will only make sense if you carry out various promotions and discounts. The standard reception is a discount or a free dessert for reposting a record.

Cafe in city referral services and on thematic resources

Be sure to post data about the cafe in the city's electronic reference systems (2Gis, Yandex.Maps and others). Often, visitors are looking for an establishment located within walking distance. An interesting resource that allows users to find nearby cafes is Local Hero.

It is important to promote the cafe on thematic resources. One of the largest is Foursquare. You can simply advertise or participate in ratings and reviews.

Advertising of a cafe on the street

Often, visitors just walk past the cafe. To prevent guests from passing by, you need to create an enticing advertisement. Banner is an unnecessary measure: expensive and ineffective. If you've recently opened a cafe, the name is still unknown to the public. The banner will not be an empty sound only if you offer an extremely seductive promotion.

• Signboard. The sign and the showcase itself create the first impression of a passer-by.
• Pavement sign. He stands next to the entrance to the cafe. Place a tempting offer on it, promise a discount or indicate a couple of dishes from the menu at affordable prices.
• Leaflets. For advertising a cafe, this measure will be effective if a guaranteed gift or discount is indicated on the flyer. For example, the bearer of the flyer will receive coffee as a gift.

How to advertise a cafe through the media?

Advertising a cafe in newspapers and magazines is practically useless. TV commercials are very expensive. Before launching them, calculate your ad budget and make sure your audience is watching TV.

A café advertisement on the radio will work if you can offer your listeners a unique offer. A code word giving a discount, for example. Choose a radio wave based on the preferences of your target audience. Advertising of the youth cafe on Retro FM radio will be a failure.

Cafe advertisement: the battle for visitors has begun!

Let us repeat that in the conditions of fierce competition in Moscow, only good cuisine and high standards of service are indispensable. Cafe advertising means nothing less than a delicious menu.

• Define your target audience: age, income, needs and hobbies
• Design cafe chips to attract customers
• Host events
• Promote your cafe on the internet
• Use outdoor advertisements and flyers
• Order an advertisement in the media, if it makes sense

Don't want to open a cafe from scratch and create a complex advertising campaign? A ready-made business will allow you to avoid unnecessary costs for promoting a cafe. You might prefer to buy a café from the owner. In this case, it will be much easier to advertise the cafe, since it is already familiar to the audience. By creating an advertising campaign, you will be able to take into account the experience of the previous owner and the interests of the real audience.

According to statistics, in Moscow alone, 10 public catering establishments open and close per day.

Competition among restaurants is fierce, and restaurateurs have to go out of their way to succeed.

In this article, we'll look at ideas and marketing strategies that can help you improve your business and!

Photos of your dishes

Visual content is in high demand these days and having amazing photos on your website and various social media platforms is essential.

With Instagram or Foursquare, you can help new potential guests find your great place by regularly uploading new photos of your food.

Create a chip in your establishment

For example, the Goodman Steakhouse restaurant chain has a dry and combination aging chamber for marbled meat.

This sophisticated technology is unique for Russia and is presented only in the steakhouses of this chain.

Work on your local market, your product, your geographic history

Develop your interesting distinctive cuisine. People love to consume food from the region they are in.

All over the world, people eat their own local cuisine. And only in Russia, we eat pizzas, rolls, burgers, pasta and everything that is not related to us.

For example, on the shores of Lake Baikal it is much easier to find a sushi bar than a restaurant with fish from the largest natural reservoir of fresh water on the planet Earth. Now people are beginning to understand that they need to eat their own regional food.

Create dishes based on traditional recipes, modify them, for example, using modern technologies or additional ingredients.

Lunch specials

Goodman steakhouse chain raised its revenue by introducing special lunch deals during the day.

Combo sets

Offer your gourmets combined offers at a special price, for example: Steak + side dish + drink for 990 rubles.

Positive emotions

The positive emotions that will remain after visiting the restaurant are very important for the guests of restaurants.

You can equip the interior of the establishment in an unforgettable way, for example, offer guests to sculpt plasticine figures, and then put the best ones on the shelves of the establishment. You can create a photo gallery with pictures of visitors.

Working with social networks

At first, try to conduct your own work on social networks, adhering to certain standards and rules. By entrusting this work to an SMM agency, you run the risk of spending your budget by attracting not interested audience.

The main advice is to make the dialogue with your audience as transparent and sincere as possible. You can turn your restaurant, cafe, bar into a popular place if you approach the issue with your heart and be sincere and open with the audience.

If you can build your social media communication correctly, 2% of subscribers can become real visitors to your establishment.

Working with applications

Restaurant promotion on online restaurant apps like Four Square and TripAdvisor should definitely be considered as part of your marketing plan. Online app partnerships encourage visitors to check your restaurant for promotions and specials for an evening or holiday.

Upload good photos of your restaurant, which is sure to be full of happy guests. Indicate opening hours, location on the map, menus and dishes available for ordering, price range, Wi-Fi, outdoor locations, parking availability, etc.

If you receive negative feedback, always respond in a polite, professional manner. Handling negative feedback is very important.

If you publicly respond to a negative review, thank you for the feedback, apologize for the incident, and promise to improve in the future.

You can also contact a private individual for more information on any negative incidents. Some business owners offer to send gift certificates and vouchers for a second chance. This mostly works, and a customer who has had a negative experience at your establishment is often flattered, changing from anger to mercy, knowing that the restaurant owner values ​​his opinion and is working hard to improve.

People come to people

Try to create a pleasant, friendly atmosphere in your establishment. Recruit positive and welcoming staff and create a friendly work environment.

Gastronomic events

If the level of your establishment allows, feel free to organize fashionable gastronomic festivals and sessions. Invite famous personalities of show business to a party,

Geo-targeted contextual advertising in Google Ads

Help local users find out about your establishment, your "hot" deals, promotions for Saturday night. Targeted Google Ads contextual advertising can help you get the most out of your online marketing efforts by investing primarily in geo-targeted ads.

Geo-targeted ads help save money by ensuring that only your potential audience in a specific city or within a specific radius sees your ads (excluding unwanted clicks, which could cost you a large ad budget).