Kinder Surprise eggs - a chocolate treat with a (surprise) toy inside - have made a huge impact on people's lives. Just imagine a lady from Winnipeg who paid almost $ 300 in a fine trying to close the border between Canada and the United States with such an egg ("Kinder" is banned in the United States, but more on that later). Or imagine an inventor who, using such an egg, proposed to his girlfriend.

Or here's another - a businessman from New Jersey who loves these same chocolate eggs so much that he decided to do everything so that future generations of American children could love them as much as he did.

This is Kevin Gass, co-founder of Candy Treasure LLC in Lebanon, New Jersey. About a week ago, Gass launched production of Kinder-like Choco Treasure eggs with a toy inside. This is a major achievement, according to food news portal Foodbeast, as these types of products have been banned in the country since 1938, when the US Federal Food, Beverage and Drug Administration (FDA) passed a law prohibiting the use of non-nutritive substances in confectionery. (for example toys).

(By the way, this did not stop people from trying to smuggle eggs. According to the Canadian National Post, more than 60 thousand Kinder eggs are seized at the US border every year. And the fine for one egg reaches $ 2,500).

In addition, the Kinder Surprise eggs produced by the Italian company Ferrero are not safe for children under 3 years old. They clearly do not meet the requirements of the U.S. Consumer Product Safety Commission. According to these requirements, candies with toys placed inside must be safe for children of all ages.

However, Gass was not frightened. The law just made him think about how smuggling could be legalized.

“This is the largest baby treat in the world and we think it tastes great too. It's fun and we've spent a lot of time making the egg safer yet just as fun as the original product, ”Gass said in an interview with ABC News. He clarified that he worked with representatives from the FDA and a certified laboratory at the US Consumer Product Safety Commission to ensure the safety of the product for children of all ages. Namely: Inside each egg there is a capsule that divides it in half. Each capsule has sides that protrude between the halves of the chocolate, so even a small child will understand that there is something inside. "

In addition to safety, Hess managed to come up with toys that will appeal to both children and adults, even though the target group is children.

“Young children love stickers. Adults don't need stickers, ”says Gass. And then he and his colleagues came up with such gizmos that everyone will like - a miniature deck with a full set of 52 cards! Tiny 3-D puzzle. Tiny rubber splash plate.

While Choco Treasure chocolate eggs, priced between $ 1 and $ 1.49, are available on the manufacturer's website at Target and SuperValu stores, as well as at Economy Candy in Lower Manhattan.

“This is my favorite candy store, so I'm very happy,” says Gass.

InoSMI materials contain assessments exclusively of foreign media and do not reflect the position of the InoSMI editorial board.

Ordinary "Kinder" modern children are no longer surprising. According to polls, 93 percent of the Russian population aged four to fifty are familiar with this product. Someone tried this delicacy, someone collects toys, and someone just saw an advertisement. But not everyone knows about "Kinder-Surprise Maxi". The chocolate with a toy inside is originally produced in the form of an egg. Even the plastic container is the color of the egg yolk. And if we compare "Kinder Surprise" with eggs, then "Maxi" is not a chicken, but a real ostrich egg. Such delicacies are produced in collections - New Year's, spring, summer. And there is such an "ostrich egg" as four ordinary ones.

Many parents would like to give their child a big "Kinder Surprise". What's inside this treat? This is a question that worries many. What did the manufacturer put in the container for such a lot of money? We will try to answer this question in our article.

The idea of ​​creating a treat with a toy inside belongs to the Swiss designer Henry Roth. The Ferrero company, which produces not only chocolate, but also sweets (the well-known Rafaello in particular), cakes, dragees and Nutella paste, decided to try this marketing ploy. It turned out to be not only successful, but stunningly successful. The first batch of "Kinder Surprises", which was released in 1974, was ground up by customers in an hour. Since then, chocolate eggs can be bought on all five inhabited continents, in more than 60 countries ... Except the USA. Yes, you heard right. In this country, which is considered the birthplace of fast food and various bars, "Kinder surprises" are prohibited for sale. The fact is that the federal law of 1938 prohibits investing inedible items in food. Both the small and large "Kinder Surprise" (what's inside - we'll find out later) contain two parts in their name. The first - kinder - remains unchanged for all countries where products are sold. And the second - "surprise" - is translated into different languages. So, in Poland, Kinder Niespodzianka is sold, in Italy - Kinder Sorpresa, in Germany - Kinder Uberraschung, and so on. Children are known to love to play with an egg before eating it. Therefore, for countries with hot climates, "Kinder-Joy" is produced from non-melting chocolate. Ferrero produces collections in which toys are linked by a specific theme.

Adult passions for "Kinder surprises"

All kids love chocolate eggs with fun inside. But adults are often crazy about "Kinder surprises". True, their interest is more pragmatic. The fact is that recently, collecting toys from yellow containers has emerged and is gaining momentum. For an especially rare specimen from the first collections, you can get up to a thousand euros! And in 2007, eBay presented an amazing lot: a complete collection of 90,000 toys. It was purchased for 30 thousand euros. Every year Ferrero releases one hundred new toys. All of them are unique and are made by different designers especially for the company. And now Maxi Kinder Surprise has appeared. What's inside a big egg? This question haunts many collectors.

Gifts for girls and boys

What kind of toy does Kinder Surprise contain? Many adults, even not being collectors, would like to know the answer to this question. After all, such sweets are given to children. And the parents would not want their daughter to receive a typewriter, and a son to a doll. In the usual "Kinder surprises", the manufacturer sometimes releases series intended exclusively for girls or boys. Suffice it to recall "Disney Princesses", "Barbie" or "Cars-2" and this year's collection "Infinimix". There are episodes that will be a pleasant surprise for children of both sexes. They contain toys depicting characters from acclaimed cartoons (Masha and the Bear, Despicable Me, Minions, etc.). What's inside the big Kinder? There are a lot of surprises in them.

Skylanders

There is a beautiful Easter myth in Western Europe. Bunnies come to the garden of the house where there are children and leave eggs under the bushes. On the day of the Resurrection of the Lord, children begin to fumble in flower beds and in thickets in search of gifts. Of course, these eggs are not simple - this is a big "Kinder surprise". What's inside depends on the release date. For example, this year, for Easter, a series of "Maxi Kinder surprises" was released with the heroes of the video game for the smartphone "Skylanders". Despite the fact that the heroes Spiro, Eruptor, Fizz and Jet-Wak are known mainly to adolescents, the kids also liked such freaks. Therefore, the video game characters appeared in Germany and in the 2017 Christmas edition.

Cartoon characters

In June, the animated film "Despicable Me" was released. As soon as it became clear that the cartoon was a box office, Ferrero immediately released a new series of toys. What's inside the big "Kinder Surprise" of this collection? This is Drew, riding Gru's motorcycle with Lucy standing on his shoulders or three beloved minions of all the kids. Moreover, each of them comes with a piece of the prison wall. Toddlers love to play with the toys in this collection, regardless of whether they have watched the cartoon or not.

Superhero Girls have also become a popular series. After the release of the cartoon, plastic dolls appeared in both ordinary and large "Kinder". But in "Maxi" the figure is accompanied by a bracelet with a box and a mirror inside with the emblem of the heroine. There are four girls in the large egg collection: Supergirl, Batgirl, Wonder Woman and Harley Queen.

New Year collection-2017

Christmas series has been produced by Ferrero for many years now. After all, it is under the tree that Santa Claus (or rather, parents) puts gifts for children. And on a holiday like New Year's, it should not be an ordinary one, but a big “Kinder surprise”. What's inside the 2017 collection? It is already on sale. "Ferrero" pleased both girls and boys. The capsule toys are quite large and look like cute snowmen. There are five of them in the series: sledging, skiing, snowboarding, ice skating and an all-terrain vehicle. Parents can be sure that children will be delighted with such a gift. All snowmen have movable parts and are fun to play with.

Old New Year's big "Kinder surprise": what's inside?

The 2016 collection with deer is still in use in Russia. These toys are even funnier than new ones because they are groovy. For example, a reindeer on a sled. The volumetric capsule also contains a long power key. It must be inserted into the hole on the sled and pulled out with a quick movement. The key activates a simple mechanism, and the deer really rides! It is enough to show the kid once how the sled starts, and then he will play himself. What is interesting about the toys of "Kinder-Surprise Maxi" is that, unlike ordinary eggs, the figures there are solid. This means that children will not lose and, moreover, will not swallow fragments. Such toys are more convenient to take with clumsy fingers than miniature figures of ordinary "Kinder".

Probably, almost all of our readers are familiar with "Kinder-Surprise" - a chocolate egg with a surprise, containing inside a plastic container with a toy or souvenir, which are developed by both our own and invited designers. Over the years of the existence of this brand, such chocolate eggs have been made by many companies around the world.

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1. The trade mark belongs to the Italian company Ferrero. The production of chocolate eggs by this company began in 1974.

2. The inventor of "Kinder-Surprise" was the Swiss Henry Roth, a designer who came up with the idea of ​​creating a chocolate gift that would put a surprise inside.

3. Kinder surprises are bought and sold on 5 continents in 60 countries.

4. The entire Ferrero line of products for children goes under the name Kinder. It is for this reason that the word "kinder" (kinder) is an integral part of the name of the chocolate egg. But the second part of the name, the word "surprise" is translated into its analogue, depending on the country where it is sold. So Ferrero's chocolate eggs are called Kinder Uberraschung in Germany, Kinder Sorpresa in Italy and Spain, Kinder Surpresa in Portugal and Brazil, Kinderoverraskelse in Sweden and Norway, Kinder Surprise in England, well, in Russia - "Kinder Surprise".

5. For countries with hot climates, Kinder Surprise eggs with toys inside are produced by Ferrero in a less "fusible" version called Kinder Joy.

6. By now, "kinder surprises" have become popular not only among children, but also adults who collect toys from these eggs. Collecting has become quite serious. On internet auctions, prices for rare types of toys can exceed 1,000 euros. In February 2007, on eBay, a collection of 90 thousand toys was sold for 30 thousand euros.

7. In Russia, 93% of the population aged 4 to 50 know about Kinder Surprise.

8. In addition to Kinder Surprise, Ferrero produces sweets, dragees, cakes, pastes, chocolate, bars: Ferrero, Raffaello, Fiesta, Nutella, Duplo, Tik-Tak, etc.

9. The Kinder Surprise Chocolate Egg is prohibited for sale in the United States, where, according to federal law of 1938, inedible items cannot be put into food.

10. The total weight of the egg is approximately 35 grams.

Everyone loves surprises, especially children. Nothing beats the anticipation that comes with opening the package. For some, this process is stretched out with the desire to savor the pleasure, the wrapped gift is shaken to listen to something inside.

The most impatient ones rip off the packaging at lightning speed and want to get to the point as quickly as possible. In my childhood, the most desired gift for me and my friends were Kinder surprise chocolate eggs. The toys were a source of pride and valuable exhibits in the collections. Since then, a lot of water has flowed under the bridge, and now my little son is eagerly opening surprise eggs. Only their choice has become richer, and they themselves are much larger.

The modern variety of eggs with toys allows them to be classified into 2 types:

1. Large chocolate eggs with toys inside, made by analogy with a kinder surprise. manufactured by different manufacturers.

2. Large plastic eggs in foil wrapped containing a variety of large sized toys. This variety is much larger (up to 1.5 meters in height) than the first category. Prices can vary from 1,000 to 10,000 rubles. Such eggs can be bought on order in online stores and from individual entrepreneurs.

* What to look for when buying large eggs with toys.

Before you buy your child another chocolate egg, large or small, you should know that the sale of kinders has been banned in the United States for several years now, as eating such chocolate can cause serious harm to health. The plastic in which the surprise toy is enclosed is an inedible item; when it comes into contact with the chocolate, the plastic can gradually poison the chocolate.


The instruction for large eggs with toys strictly prohibits their use by children under three years old. Small parts of toys can easily be swallowed by babies.

If you purchase a large plastic surprise egg from a little-known manufacturer, require the presentation of certificates and the necessary documentation for the product. Unscrupulous manufacturers can use cheap plastic and toys made from toxic and hazardous substances.

Try to find out as much as possible about the contents of the surprise egg. The sizes of toys, materials from which they are made must fully satisfy your needs. This way you will avoid disappointment from unfulfilled expectations.

Some manufacturers offer to buy empty plastic eggs and fill them with toys from their catalog to your liking. A very convenient option for finicky toddlers and parents.

purchasing a large egg with a Ferrero toy.

The most coveted gift for my child is a kinder surprise. On small holidays, we pamper him with nice gifts in the form of a large kinder. You can eat this egg, enjoying the taste of milk chocolate, you can rattle a toy inside a plastic tube, and with great pleasure open the box with a surprise. The baby is always very happy to receive large eggs. The toys in them are very beautiful, high quality, bright. I love that there are lines for girls and boys.

I try to buy surprise eggs not often, so that the toys are repeated as seldom as possible. Kinder Maxi always pleases with a variety of collections, we already have a shelf for exhibits. In my opinion, the toys are quite safe, there are a lot of solid ones, without removable parts, which is good news. However, toys should be kept at a safe distance from children under three years of age and pets.

Big surprise eggs are a holiday! Try to make it unforgettable.

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